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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Narrative Advertising Models and Conceptualization in the Digital Age (Hardcover)
Loot Price: R5,571
Discovery Miles 55 710
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Narrative Advertising Models and Conceptualization in the Digital Age (Hardcover)
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The ubiquity of technology in modern society has opened new
opportunities for businesses to employ marketing strategies.
Through digital media, new forms of advertisement creativity can be
explored. Narrative Advertising Models and Conceptualization in the
Digital Age is a pivotal reference source that features the latest
scholarly perspectives on the implementation of narration and
storytelling in contemporary advertising. Including a range of
topics such as digital games, viral advertising, and interactive
media, this book is an ideal publication for business managers,
researchers, academics, graduate students, and professionals
interested in the enhancement of advertising strategies.
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