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Fading Ads of Detroit (Paperback): Robert C. Allen Fading Ads of Detroit (Paperback)
Robert C. Allen
R564 R466 Discovery Miles 4 660 Save R98 (17%) Ships in 10 - 15 working days
Gel Electrophoresis and Isoelectric Focusing of Proteins - Selected Techniques (Hardcover, Reprint 2019): Robert C. Allen,... Gel Electrophoresis and Isoelectric Focusing of Proteins - Selected Techniques (Hardcover, Reprint 2019)
Robert C. Allen, Calvin A Saravis, H. R Maurer
R3,311 Discovery Miles 33 110 Ships in 12 - 17 working days
Electrophoresis '81 - Advanced methods, biochemical and clinical applications. Proceedings of the Third International... Electrophoresis '81 - Advanced methods, biochemical and clinical applications. Proceedings of the Third International Conference on Electrophoresis, Charleston, SC, April 7-10, 1981. [held in conjunction with the first annual meeting of the Electrophoresis Society] (Hardcover, Reprint 2019)
Robert C. Allen, Philippe Arnaud, 1981, Charleston, SC> International Conference on Electrophoresis <3, Electrophoresis Society
R8,785 Discovery Miles 87 850 Ships in 12 - 17 working days
The Television Studies Reader (Hardcover): Robert C. Allen, Annette Hill The Television Studies Reader (Hardcover)
Robert C. Allen, Annette Hill
R3,947 Discovery Miles 39 470 Ships in 12 - 17 working days

"The Television Studies Reader" brings together key writings in the growing field of television studies, providing an invaluable overview of the development of the field, and addressing issues of industry, genre, audiences, production and ownership, and representation.
The "Reader" charts the ways in which television and television studies are being redefined to include new and "alternative" forms and technologies such as cable television, direct satellite/digital broadcasting, home video, video art, video/digital applications on the internet, interactive TV, video surveillance, and converging media. It explores the recent boom in reality TV and includes discussions of television programs and practices from around the world. The "Reader" comprises 44 foundational and cutting-edge articles from an international cast of contributors, situating the study of television in relation both to its global reach and to the many and varied local contexts of its production and reception, and laying out a wide array of approaches to the study of the changing phenomenon of television around the world. The essays are organized in seven themed sections: * Institutions of Television * Spaces of Television * Modes of Television * Making Television * Social Representation on Television * Watching Television * Transforming Television Key features include a comprehensive bibliography and a list of further reading.

Living Standards in the Past - New Perspectives on Well-Being in Asia and Europe (Hardcover, New): Robert C. Allen, Tommy... Living Standards in the Past - New Perspectives on Well-Being in Asia and Europe (Hardcover, New)
Robert C. Allen, Tommy Bengtsson, Martin Dribe
R8,256 R6,972 Discovery Miles 69 720 Save R1,284 (16%) Ships in 12 - 17 working days

Why did Europe experience industrialisation and modern economic growth before China, India or Japan? This is one of the most fundamental questions in Economic History and one that has provoked intense debate. The main concern of this book is to determine when the gap in living standards between the East and the West emerged. The established view, dating back to Adam Smith, is that the gap emerged long before the Industrial Revolution, perhaps thousands of years ago. While this view has been called into question - and many of the explanations for it greatly undermined - the issue demands much more empirical research than has yet been undertaken. How did the standard of living in Europe and Asia compare in the seventeenth and eighteenth centuries? The present book proposes an answer by considering evidence of three sorts. The first is economic, focusing on income, food production, wages, and prices. The second is demographic, comparing heights, life expectancy and other demographic indicators. The third combines the economic and demographic by investigating the demographic vulnerability to short-term economic stress. The contributions show the highly complex and diverse pattern of the standard of living in the pre-industrial period. The general picture emerging is not one of a great divergence between East and West, but instead one of considerable similarities. These similarities not only pertain to economic aspects of standard of living but also to demography and the sensitivity to economic fluctuations. In addition to these similarities, there were also pronounced regional differences within the East and within the West - regional differences that in many cases were larger than the average differences between Europe and Asia. This clearly highlights the importance of analysing several dimensions of the standard of living, as well as the danger of neglecting regional, social, and household specific differences when assessing the level of well-being in the past.

Going to the Movies - Hollywood and the Social Experience of Cinema (Hardcover, New): Richard Maltby, Melvyn Stokes, Robert C.... Going to the Movies - Hollywood and the Social Experience of Cinema (Hardcover, New)
Richard Maltby, Melvyn Stokes, Robert C. Allen; Contributions by Richard Abel, Charles R. Acland, …
R2,382 Discovery Miles 23 820 Ships in 12 - 17 working days

A nickelodeon screening a Charlie Chaplin silent classic, the downtown arthouse cinemas that made Antonioni and Cassavetes household names, the modern suburban megaplex and its sold-out Friday night blockbuster: "how" American and global audiences have viewed movies is as rich a part of cinematic history as "what" we've seen on the silver screen. "Going to the Movies" considers the implications of this social and cultural history through an analysis of the diverse historical and geographical circumstances in which audiences have viewed American cinema. Featuring a distinguished group of film scholars--including Richard Abel, Annette Kuhn, Jane Gaines, and Thomas Doherty--whose interests range broadly across time and place, this volume analyzes the role of movie theatres in local communities, the links between film and other entertainment media, non-theatrical exhibition, and trends arising from the globalization of audiences. Emphasizing moviegoing outside of the northeastern United States, as well as the complexities of race in relation to cinema attendance, "Going to the Movies "appeals to the global citizen of cinema--locating the moviegoing experience in its appeal to the heart and mind of the audience, whether it's located in a South African shanty town or the screening room of a Hollywood production lot.

The Television Studies Reader (Paperback, New): Robert C. Allen, Annette Hill The Television Studies Reader (Paperback, New)
Robert C. Allen, Annette Hill
R1,161 Discovery Miles 11 610 Ships in 12 - 17 working days


The Television Studies Reader brings together key writings in the expanding field of television studies, providing an overview of the discipline and addressing issues of industry, genre, audiences, production and ownership, and representation.

The Reader charts the ways in which television and television studies are being redefined by new and 'alternative' ways of producing, broadcasting and watching TV, such as cable, satellite and digital broadcasting, home video, internet broadcasting, and interactive TV, as well as exploring the recent boom in genres such as reality TV and docusoaps. It brings together articles from leading international scholars to provide perspectives on television programmes and practices from around the world, acknowledging both television's status as a global medium and the many and varied local contexts of its production and reception. Articles are grouped in seven themed sections, each with an introduction by the editors:

*Institutions of Television
*Spaces of Television
*Modes of Television
*Making Television
*Social Representation on Television
*Watching Television
*Transforming Television

To Be Continued... - Soap Operas Around the World (Hardcover): Robert C. Allen To Be Continued... - Soap Operas Around the World (Hardcover)
Robert C. Allen
R3,912 Discovery Miles 39 120 Ships in 12 - 17 working days

To Be Continued... explores the world's most popular form of television drama; the soap opera. From Denver to Delhi, Moscow to Manchester, audiences eagerly await the next episode of As the World Turns, The Rich Also Weep or Eastenders. But the popularity of soap operas in Britain and the US pales in comparison to the role that they play in media cultures in other parts of the world.
To Be Continued... investigates both the cultural specificity of television soap operas and their reception in other cultures, covering soap production and soap watching in the U.S., Asia, Europe, Australia and Latin America. The contributors consider the nature of soap as a media text, the history of the serial narrative as a form, and the role of the soap opera in the development of feminist media criticism.
To Be Continued... presents the first scholarly examination of soap opera as global media phenomenon.

To Be Continued... - Soap Operas Around the World (Paperback): Robert C. Allen To Be Continued... - Soap Operas Around the World (Paperback)
Robert C. Allen
R1,154 Discovery Miles 11 540 Ships in 12 - 17 working days


To Be Continued... explores the world's most popular form of television drama; the soap opera. From Denver to Delhi, Moscow to Manchester, audiences eagerly await the next episode of As the World Turns, The Rich Also Weep or Eastenders. But the popularity of soap operas in Britain and the US pales in comparison to the role that they play in media cultures in other parts of the world.

To Be Continued... investigates both the cultural specificity of television soap operas and their reception in other cultures, covering soap production and soap watching in the U.S., Asia, Europe, Australia and Latin America. The contributors consider the nature of soap as a media text, the history of the serial narrative as a form, and the role of the soap opera in the development of feminist media criticism.

To Be Continued... presents the first scholarly examination of soap opera as global media phenomenon.

Channels of Discourse, Reassembled - Television and Contemporary Criticism (Hardcover, 2nd edition): Robert C. Allen Channels of Discourse, Reassembled - Television and Contemporary Criticism (Hardcover, 2nd edition)
Robert C. Allen
R3,903 Discovery Miles 39 030 Ships in 12 - 17 working days

A systematic consideration of commercial television in the light of contemporary culture, literary and cinematic criticism, the essays in this book address the place of semiotics, narrative theory, reception theory, ideological analysis, psychoanalysis, feminist criticism and British cultural studies in the critical analysis of television. The second edition includes two new chapters discussing postmodernism and television theory: "Television and Modernism" and "Relations of Discourse". The original essays have been substantially revised and updated in the light of contemporary theory, and refer to recent programmes such as "Twin Peaks" as well as being illustrated with more than 50 TV stills. Together they aim to open up new directions for television studies now and in the future. Contributors to the volume include: Robert C. Allen, James Collins, Jane Feuer, John Fiske, Sandy Flitterman-Lewis, James Hay, E. Ann Kaplan, Sarah Ruth Kozloff, Ellen Seiter and Mimi White. This book should be of interest to undergraduates in media and communication studies, cultural studies and film studies.

Channels of Discourse, Reassembled - Television and Contemporary Criticism (Paperback, 2nd edition): Robert C. Allen Channels of Discourse, Reassembled - Television and Contemporary Criticism (Paperback, 2nd edition)
Robert C. Allen
R1,101 Discovery Miles 11 010 Ships in 12 - 17 working days

A systematic consideration of commercial television in the light of contemporary culture, literary and cinematic criticism, the essays in this book address the place of semiotics, narrative theory, reception theory, ideological analysis, psychoanalysis, feminist criticism and British cultural studies in the critical analysis of television. The second edition includes two new chapters discussing postmodernism and television theory: "Television and Modernism" and "Relations of Discourse". The original essays have been substantially revised and updated in the light of contemporary theory, and refer to recent programmes such as "Twin Peaks" as well as being illustrated with more than 50 TV stills. Together they aim to open up new directions for television studies now and in the future. Contributors to the volume include: Robert C. Allen, James Collins, Jane Feuer, John Fiske, Sandy Flitterman-Lewis, James Hay, E. Ann Kaplan, Sarah Ruth Kozloff, Ellen Seiter and Mimi White. This book should be of interest to undergraduates in media and communication studies, cultural studies and film studies.

Going to the Movies - Hollywood and the Social Experience of Cinema (Paperback): Richard Maltby, Melvyn Stokes, Robert C. Allen Going to the Movies - Hollywood and the Social Experience of Cinema (Paperback)
Richard Maltby, Melvyn Stokes, Robert C. Allen; Contributions by Richard Abel, Charles R. Acland, …
R1,052 R875 Discovery Miles 8 750 Save R177 (17%) Ships in 12 - 17 working days

A nickelodeon screening a Charlie Chaplin silent classic, the downtown arthouse cinemas that made Antonioni and Cassavetes household names, the modern suburban megaplex and its sold-out Friday night blockbuster: "how" American and global audiences have viewed movies is as rich a part of cinematic history as "what" we've seen on the silver screen. "Going to the Movies" considers the implications of this social and cultural history through an analysis of the diverse historical and geographical circumstances in which audiences have viewed American cinema. Featuring a distinguished group of film scholars--including Richard Abel, Annette Kuhn, Jane Gaines, and Thomas Doherty--whose interests range broadly across time and place, this volume analyzes the role of movie theatres in local communities, the links between film and other entertainment media, non-theatrical exhibition, and trends arising from the globalization of audiences. Emphasizing moviegoing outside of the northeastern United States, as well as the complexities of race in relation to cinema attendance, "Going to the Movies "appeals to the global citizen of cinema--locating the moviegoing experience in its appeal to the heart and mind of the audience, whether it's located in a South African shanty town or the screening room of a Hollywood production lot.

Global Economic History: A Very Short Introduction (Paperback): Robert C. Allen Global Economic History: A Very Short Introduction (Paperback)
Robert C. Allen
R265 R211 Discovery Miles 2 110 Save R54 (20%) Ships in 12 - 17 working days

Why are some countries rich and others poor? In 1500, the income differences were small, but they have grown dramatically since Columbus reached America. Since then, the interplay between geography, globalization, technological change, and economic policy has determined the wealth and poverty of nations. The industrial revolution was Britain's path breaking response to the challenge of globalization. Western Europe and North America joined Britain to form a club of rich nations by pursuing four polices-creating a national market by abolishing internal tariffs and investing in transportation, erecting an external tariff to protect their fledgling industries from British competition, banks to stabilize the currency and mobilize domestic savings for investment, and mass education to prepare people for industrial work. Together these countries pioneered new technologies that have made them ever richer. Before the Industrial Revolution, most of the world's manufacturing was done in Asia, but industries from Casablanca to Canton were destroyed by western competition in the nineteenth century, and Asia was transformed into 'underdeveloped countries' specializing in agriculture. The spread of economic development has been slow since modern technology was invented to fit the needs of rich countries and is ill adapted to the economic and geographical conditions of poor countries. A few countries - Japan, Soviet Russia, South Korea, Taiwan, and perhaps China - have, nonetheless, caught up with the West through creative responses to the technological challenge and with Big Push industrialization that has achieved rapid growth through investment coordination. Whether other countries can emulate the success of East Asia is a challenge for the future. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

The Industrial Revolution: A Very Short Introduction (Paperback): Robert C. Allen The Industrial Revolution: A Very Short Introduction (Paperback)
Robert C. Allen
R264 R209 Discovery Miles 2 090 Save R55 (21%) Ships in 12 - 17 working days

The 'Industrial Revolution' was a pivotal point in British history that occurred between the mid-eighteenth and mid-nineteenth centuries and led to far reaching transformations of society. With the advent of revolutionary manufacturing technology productivity boomed. Machines were used to spin and weave cloth, steam engines were used to provide reliable power, and industry was fed by the construction of the first railways, a great network of arteries feeding the factories. Cities grew as people shifted from agriculture to industry and commerce. Hand in hand with the growth of cities came rising levels of pollution and disease. Many people lost their jobs to the new machinery, whilst working conditions in the factories were grim and pay was low. As the middle classes prospered, social unrest ran through the working classes, and the exploitation of workers led to the growth of trade unions and protest movements. In this Very Short Introduction, Robert C. Allen analyzes the key features of the Industrial Revolution in Britain, and the spread of industrialization to other countries. He considers the factors that combined to enable industrialization at this time, including Britain's position as a global commercial empire, and discusses the changes in technology and business organization, and their impact on different social classes and groups. Introducing the 'winners' and the 'losers' of the Industrial Revolution, he looks at how the changes were reflected in evolving government policies, and what contribution these made to the economic transformation. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

The British Industrial Revolution in Global Perspective (Hardcover): Robert C. Allen The British Industrial Revolution in Global Perspective (Hardcover)
Robert C. Allen
R2,417 Discovery Miles 24 170 Ships in 12 - 17 working days

Why did the industrial revolution take place in eighteenth-century Britain and not elsewhere in Europe or Asia? In this convincing new account Robert Allen argues that the British industrial revolution was a successful response to the global economy of the seventeenth and eighteenth centuries. He shows that in Britain wages were high and capital and energy cheap in comparison to other countries in Europe and Asia. As a result, the breakthrough technologies of the industrial revolution - the steam engine, the cotton mill, and the substitution of coal for wood in metal production - were uniquely profitable to invent and use in Britain. The high wage economy of pre-industrial Britain also fostered industrial development since more people could afford schooling and apprenticeships. It was only when British engineers made these new technologies more cost-effective during the nineteenth century that the industrial revolution would spread around the world.

Enclosure and the Yeoman - The Agricultural Development of the South Midlands 1450-1850 (Hardcover): Robert C. Allen Enclosure and the Yeoman - The Agricultural Development of the South Midlands 1450-1850 (Hardcover)
Robert C. Allen
R4,681 Discovery Miles 46 810 Ships in 12 - 17 working days

This book traces the shift from medieval to modern institutions in English agriculture. It explores their importance for productivity growth, income distribution, and the contribution of agriculture to British economic development. Robert C. Allen's pioneering study shows that, contrary to the assumption of many historians, small-scale farmers in the open-field system were responsible for a considerable proportion of the productivity growth achieved between the middle ages and the nineteenth century. The process of enclosure and the replacement of these yeomen by large-scale tenant farming relying on wage labour had relatively little impact on the agricultural contribution to economic development during the industrial revolution. Enclosures and large farms enriched landowners without benefiting consumers, workers, or farmers. Thoroughly grounded in the archival sources, and underpinned by rigorous economic analysis, Enclosure and the Yeoman is a scholarly and challenging reassessment of the history of English agriculture. It will be indispensable reading for all historians concerned with the making of modern Britain.

Fading Ads of Detroit (Hardcover): Robert C. Allen Fading Ads of Detroit (Hardcover)
Robert C. Allen
R850 R705 Discovery Miles 7 050 Save R145 (17%) Ships in 10 - 15 working days
Farm to Factory - A Reinterpretation of the Soviet Industrial Revolution (Paperback): Robert C. Allen Farm to Factory - A Reinterpretation of the Soviet Industrial Revolution (Paperback)
Robert C. Allen
R1,162 R986 Discovery Miles 9 860 Save R176 (15%) Ships in 12 - 17 working days

To say that history's greatest economic experiment--Soviet communism--was also its greatest economic failure is to say what many consider obvious. Here, in a startling reinterpretation, Robert Allen argues that the USSR was one of the most successful developing economies of the twentieth century. He reaches this provocative conclusion by recalculating national consumption and using economic, demographic, and computer simulation models to address the "what if" questions central to Soviet history. Moreover, by comparing Soviet performance not only with advanced but with less developed countries, he provides a meaningful context for its evaluation.

Although the Russian economy began to develop in the late nineteenth century based on wheat exports, modern economic growth proved elusive. But growth was rapid from 1928 to the 1970s--due to successful Five Year Plans. Notwithstanding the horrors of Stalinism, the building of heavy industry accelerated growth during the 1930s and raised living standards, especially for the many peasants who moved to cities. A sudden drop in fertility due to the education of women and their employment outside the home also facilitated growth.

While highlighting the previously underemphasized achievements of Soviet planning, "Farm to Factory" also shows, through methodical analysis set in fluid prose, that Stalin's worst excesses--such as the bloody collectivization of agriculture--did little to spur growth. Economic development stagnated after 1970, as vital resources were diverted to the military and as a Soviet leadership lacking in original thought pursued wasteful investments.

The British Industrial Revolution in Global Perspective (Paperback): Robert C. Allen The British Industrial Revolution in Global Perspective (Paperback)
Robert C. Allen
R873 R728 Discovery Miles 7 280 Save R145 (17%) Ships in 10 - 15 working days

Why did the industrial revolution take place in eighteenth-century Britain and not elsewhere in Europe or Asia? In this convincing new account Robert Allen argues that the British industrial revolution was a successful response to the global economy of the seventeenth and eighteenth centuries. He shows that in Britain wages were high and capital and energy cheap in comparison to other countries in Europe and Asia. As a result, the breakthrough technologies of the industrial revolution - the steam engine, the cotton mill, and the substitution of coal for wood in metal production - were uniquely profitable to invent and use in Britain. The high wage economy of pre-industrial Britain also fostered industrial development since more people could afford schooling and apprenticeships. It was only when British engineers made these new technologies more cost-effective during the nineteenth century that the industrial revolution would spread around the world.

A West Virginia Rebel - Albert Gallatin Jenkins and His Border Rangers (Paperback): Robert C Allen Jr A West Virginia Rebel - Albert Gallatin Jenkins and His Border Rangers (Paperback)
Robert C Allen Jr; Matthew a Perry
R169 Discovery Miles 1 690 Ships in 10 - 15 working days
Channels of Discourse, Reassembled - Television and Contemporary Criticism (Paperback, 2nd Revised edition): Robert C. Allen Channels of Discourse, Reassembled - Television and Contemporary Criticism (Paperback, 2nd Revised edition)
Robert C. Allen
R1,331 Discovery Miles 13 310 Ships in 10 - 15 working days

Since its original publication in 1987, "Channels of Discourse" has provided the most comprehensive consideration of commercial television, drawing on insights provided by the major strands of contemporary criticism: semiotics, narrative theory, reception theory, genre theory, ideological analysis, psychoanalysis, feminist criticism, and British cultural studies.
The second edition features a new introduction by Robert Allen that includes a discussion of the political economy of commercial television. Two new essays have been added--one an assessment of postmodernism and television, the other an analysis of convergence and divergence among the essays--and the original essays have been substantially revised and updated with an international audience in mind. Sixty-one new television stills illustrate the text.
Each essay lays out the general tenets of its particular approach, discusses television as an object of analysis within that critical framework, and provides extended examples of the types of analysis produced by that critical approach. Case studies range from "Rescue 911" and "Twin Peaks" to soap operas, music videos, game shows, talk shows, and commericals.
"Channels of Discourse, Reassembled" suggests new ways of understanding relationships among television programs, between viewing pleasure and narrative structure, and between the world in front of the television set and that represented on the screen. The collection also addresses the qualities of popular television that traditional aesthetics and quantitative media research have failed to treat satisfactorily, including its seriality, mass production, and extraordinary popularity.
The contributors are Robert C. Allen, Jim Collins, Jane Feuer, John Fiske, Sandy Flitterman-Lewis, James Hay, E. Ann Kaplan, Sarah Kozloff, Ellen Seiter, and Mimi White.

Horrible Prettiness - Burlesque and American Culture (Paperback, New edition): Robert C. Allen Horrible Prettiness - Burlesque and American Culture (Paperback, New edition)
Robert C. Allen
R1,306 Discovery Miles 13 060 Ships in 10 - 15 working days

Robert Allen's compelling book examines burlesque not only as popular entertainment but also as a complex and transforming cultural phenomenon. When Lydia Thompson and her controversial female troupe of ""British Blondes"" brought modern burlesque to the United States in 1868, the result was electric. Their impertinent humor, streetwise manner, and provocative parodies of masculinity brought them enormous popular success--and the condemnation of critics, cultural commentators, and even women's rights campaigners. Burlesque was a cultural threat, Allen argues, because it inverted the ""normal"" world of middle-class social relations and transgressed norms of ""proper"" feminine behavior and appearance. Initially playing to respectable middle-class audiences, burlesque was quickly relegated to the shadow-world of working-class male leisure. In this process the burlesque performer ""lost"" her voice, as burlesque increasingly revolved around the display of her body. Locating burlesque within the context of both the social transformation of American theater and its patterns of gender representation, Allen concludes that burlesque represents a fascinating example of the potential transgressiveness of popular entertainment forms, as well as the strategies by which they have been contained and their threats defused. |Robert Allen's compelling book examines burlesque not only as popular entertainment but also as a complex and transforming cultural phenomenon. Locating burlesque within the context of both the social transformation of American theater and its patterns of gender representation, Allen concludes that burlesque represents a fascinating example of the potential transgressiveness of popular entertainment forms, as well as the strategies by which they have been contained and their threats defused.

Speaking of Soap Operas (Paperback, New edition): Robert C. Allen Speaking of Soap Operas (Paperback, New edition)
Robert C. Allen
R1,157 Discovery Miles 11 570 Ships in 10 - 15 working days

From "Ma Perkins" and "One Man's Family" in the 1930s to "All My Children" in the 1980s, the soap opera has capture the imagination of millions of American men and women of all ages. In "Speaking of Soap Operas," Robert Allen undertakes a reexamination of the production and consumption of soap operas through the use of a unique investigatory model based on contemporary poetics and reader-response theory.
Although a considerable amount of research has been conducted on these programs, Allen argues that soap operas remain a phenomenon about which much is said but little is known. Soap operas are different from most other media programming -- they appear formless, refuse to end, require little work on the part of the viewer, and bear no recognizable marks of authorship. For these and other reasons, soap operas resist explanation from both traditional aesthetic and empiricist social science perspectives.
The daytime dramatic serials generate nearly a billion dollars in revenue each year for the three commercial networks. Allen discusses in detail the economic and institutional functions of these programs in addition to the context of their production. He also considers the historical development of the soap opera as advertising vehicle, narrative structure and "women's fiction."
"Speaking of Soap Operas" is based on the author's own experiences as a soap opera viewer; extensive interviews with soap opera writers, producers, and actors; and the papers of Irna Phillips, creator of dozens of successful ratio and television soap operas. Drawing also upon trade publications, popular periodicals, and broadcast archives, this work is an important contribution to the field of mass communication.

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