This volume brings critical theory to bear on a familiar feature of our daily lives- the evening news on television- in order to clarify what it means to talk about hegemony. This book's approach makes accesible to a wider audience another way of seeing an otherwise taken-for-granted dimension of daily life and political culture. By empirically and theoretically reading a text taken from the evening news students can inspect, in a language familiar to them, what issues of ideology and legitimation are about.

With medical information doubling every three and half years, life spans of 110 to 125 years may soon be a reality. Physicians Ronald Klatz and Robert Goldman, pioneers in this brave new world of anti-aging medicine, combine cutting-edge research, and the latest medical breakthroughs on longevity, with practical ways for integrating this information into readers' daily lives - how they can live longer, better, and healthier - to create the most comprehensive book on life extension in print today.

HGTV has perfected stories about creating and capturing value in the housing market. But according to Robert Goldman, this lifestyle network's beloved flagship programs, Flip or Flop, Property Brothers, and Fixer Upper-where people revitalize modern spaces and reinvent property values-offer "fairy tales" in the wake of the 2008 economic crisis. The cable channel's seductive, bingeable programs may show how to find and extract value from properties, but, in fact, they insidiously ignore the realities of the real estate and mortgage markets, housing inequality, gentrification, economic insecurity, and even homelessness. In effect, HGTV has turned house flipping into a master narrative about getting ahead in America during an era of otherwise uneasy economic prospects. HGTV pictures its insular moral economy as an alternative to a crisis-ridden neoliberal finance system that shaped landscapes of foreclosure and financial uncertainty for millions of households. Renovating Value explores the circuitry of consumer credit and debt, and a rent-gap model of gentrification that charts a path to the rehabilitation of Value. Goldman shrewdly critiques the aspirational myth of adding value to a home simply by using imagination, elbow grease, and aesthetic know-how.

HGTV has perfected stories about creating and capturing value in the housing market. But according to Robert Goldman, this lifestyle network's beloved flagship programs, Flip or Flop, Property Brothers, and Fixer Upper-where people revitalize modern spaces and reinvent property values-offer "fairy tales" in the wake of the 2008 economic crisis. The cable channel's seductive, bingeable programs may show how to find and extract value from properties, but, in fact, they insidiously ignore the realities of the real estate and mortgage markets, housing inequality, gentrification, economic insecurity, and even homelessness. In effect, HGTV has turned house flipping into a master narrative about getting ahead in America during an era of otherwise uneasy economic prospects. HGTV pictures its insular moral economy as an alternative to a crisis-ridden neoliberal finance system that shaped landscapes of foreclosure and financial uncertainty for millions of households. Renovating Value explores the circuitry of consumer credit and debt, and a rent-gap model of gentrification that charts a path to the rehabilitation of Value. Goldman shrewdly critiques the aspirational myth of adding value to a home simply by using imagination, elbow grease, and aesthetic know-how.

This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture. This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.

This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.

The Official Anti-Aging Revolution Teaches You How to Live Longer, Healthier, and Happier Learn how to: Reduce Body Fat Stimulate Metabolism Promote Muscle Mass Enhance Immunity Boost Vitality Reduce Stress Increase Sexual Drive and Performance Combat Wrinkles and Fine Lines, Detoxify from Environmental Hazards Reverse Cellular Aging Improve Mood, Memory, and Sleep This book will give you a clear understanding of the biological processes involved in aging, the ten key body systems where decline first begins, and the culprits largely responsible for tripping the clock: vitamin and mineral deficiencies and diminishing hormone levels.  Learn how to weigh the pros and cons of hormone therapy, naturally stimulate your hormone production, replenish your nutrient stores, strengthen your immune system, nourish your body, burn fat and build lean muscle, revitalize in your sleep, combat skin aging, and maintain a youthful mind and spirit. Featuring The Official A4M Longevity Test to identify how old or young you really are, and the personal life extension programs of more than two dozen anti-aging specialists, The Official Anti-Aging Revolution is the essential resource for anyone who wants to learn how their bodies work, how they age, and what they can do about it.

The fifth and most popular book of the Ramayana of Valmiki, Sundara recounts the adventures of the monkey hero Hanuman leaping across the ocean to the island citadel of Lanka. Once there, he scours the city for the abducted Princess Sita. The poet vividly describes the opulence of the court of the demon king, Ravana, the beauty of his harem, and the hideous deformity of Sita's wardresses. After witnessing Sita's stern rejection of Ravana's blandishments, Hanuman reveals himself to the princess, shows her Rama's signet ring as proof of identity, and offers to carry her back to Rama.

Co-published by New York University Press and the JJC Foundation

For more on this title and other titles in the Clay Sanskrit series, please visit http: //www.claysanskritlibrary.org

Is a total renunciation of clothing a prerequisite to attaining spiritual liberation? In Gender and Salvation, Padmanabh S. Jaini brings to light previously untranslated texts centering on a centuries-old debate between the two principal Jaina sects, the Digambaras and the Svetambaras. At the core of the debate is the question of whether gender-based differences of biology and life experience shape or limit an individual's ability to accomplish the ultimate religious goal. For the Digambaras, the example of total nudity set by Mahavira (599-527 B.C.), the central spiritual figure of Jainism, mandates an identical practice for all who aspire to the highest levels of religious attainment. For the Svetambaras, the renunciation occurs purely on an internal level and is neither affected nor confirmed by the absence of clothes. Both sects agree, however, that nudity is not permitted for women under any circumstances. The Digambaras, therefore, believe that women cannot attain salvation, while the Svetambaras believe they can. Through their analysis of this dilemma, the Jaina thinkers whose texts are translated here demonstrate a level of insight into the material and spiritual constraints on women that transcends the particular question of salvation and relates directly to current debates on the effects of gender in our own society. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1991.

"The books line up on my shelf like bright Bodhisattvas ready to take tough questions or keep quiet company. They stake out a vast territory, with works from two millennia in multiple genres: aphorism, lyric, epic, theater, and romance."
--Willis G. Regier, "The Chronicle Review"

"No effort has been spared to make these little volumes as attractive as possible to readers: the paper is of high quality, the typesetting immaculate. The founders of the series are John and Jennifer Clay, and Sanskritists can only thank them for an initiative intended to make the classics of an ancient Indian language accessible to a modern international audience."
--"The Times Higher Education Supplement"

"The Clay Sanskrit Library represents one of the most admirable publishing projects now afoot. . . . Anyone who loves the look and feel and heft of books will delight in these elegant little volumes."
--"New Criterion"

"Published in the geek-chic format."
--"BookForum"

"Very few collections of Sanskrit deep enough for research are housed anywhere in North America. Now, twenty-five hundred years after the death of Shakyamuni Buddha, the ambitious Clay Sanskrit Library may remedy this state of affairs."
--"Tricycle"

aNow an ambitious new publishing project, the Clay Sanskrit Library brings together leading Sanskrit translators and scholars of Indology from around the world to celebrate in translating the beauty and range of classical Sanskrit literature. . . . Published as smart green hardbacks that are small enough to fit into a jeans pocket, the volumes are meant to satisfy both the scholar and the lay reader. Each volume has a transliteration of the original Sanskrit texton the left-hand page and an English translation on the right, as also a helpful introduction and notes. Alongside definitive translations of the great Indian epics -- 30 or so volumes will be devoted to the Maha-bharat itself -- Clay Sanskrit Library makes available to the English-speaking reader many other delights: The earthy verse of Bhartri-hari, the pungent satire of Jayanta Bhatta and the roving narratives of Dandin, among others. All these writers belong properly not just to Indian literature, but to world literature.a
--"LiveMint"

aThe Clay Sanskrit Library has recently set out to change the scene by making available well-translated dual-language (English and Sanskrit) editions of popular Sanskritic texts for the public.a
--"Namarupa"

aBy any measure the Ramayana of Valmiki is one of the great epic poems of world literature. . . . Now the New York University Press is republishing the translations, without notes and with minimal introductions, in more accessible and less expensive editions, as part of the Clay Sanskrit Library. So far the translators have been eminently successful.a
--"The New York Sun" [Refers to the nine volumes of the Ramayana]

Rama, the crown prince of the City of Ayodhya, is a model son and warrior. He is sent by his father the king to rescue a sage from persecution by demons, but must first kill a fearsome ogress. That done, he drives out the demons, restores peace, and attends a tournament in the neighboring city of Mithila; here he bends the bow that no other warrior can handle, winning the prize and the hand of Sita, the princess of Mithila.

Valmiki's Ramayana is one of the two great national epics of India, the source reveredthroughout South Asia as the original account of the career of Rama, ideal man and incarnation of the great god Vishnu. The first book, "Boyhood," introduces the young hero Rama and sets the scene for the adventures ahead. It begins with a fascinating excursus on the origins and function of poetry itself.

Co-published by New York University Press and the JJC Foundation

For more on this title and other titles in the Clay Sanskrit series, please visit http: //www.claysanskritlibrary.org

The descriptions of the author's young life growing up in the late 1940's and early to mid-1950's in various parts of Philadelphia will keep readers attention and bring to light some of the happenings particular to that era and place. Goldman depicts his early youth detailing the locale, his homes and surroundings, as well as some of his encounters - some whimsical, some serious. He provides impressions of an independent mind making observations of his surroundings and events as a boy.

This handbook details methods for sustainable compliance with GxPs and 21 CFR Part 11 validation requirements regarding computerized systems in the pharmaceutical, biotechnology, and medical device industry. The handbook follows FDA guidelines and best industry practices in defining roles, responsib

As medicine continues to increase longevity, it becomes more and more vital for us all to keep the mind healthy and vigorous.

As a cofounder and director of the American Academy of Anti-Aging Medicine, Dr. Robert Goldman has at his fingertips all of the latest scientific research on what each of us can do not only to retain all our mental powers as long as we live but also to actually strengthen and improve our mind-power as we age.

Now he shares that information, in a layperson's terms, with numerous self-tests, information charts, and quizzes, so that we all can improve memory, sharpen concentration, reduce stress, learn to sleep better, and--above all--ward off the devastation of Alzheimer's disease.

Goldman discusses the many nutritional supplements, vitamins, minerals, and medications that have been proved to enhance mental fitness, providing specific doses and regimens. But beyond that, he also describes particular exercises and lifestyle techniques designed to sharpen mental acuity.

As medicine continues to increase longevity, and it becomes more vital for us all to keep the mind healthy and vigorous, Brain Fitness is destined to become our bible for the new millennium.

This volume brings critical theory to bear on a familiar feature of our daily lives- the evening news on television- in order to clarify what it means to talk about hegemony. This book's approach makes accesible to a wider audience another way of seeing an otherwise taken-for-granted dimension of daily life and political culture. By empirically and theoretically reading a text taken from the evening news students can inspect, in a language familiar to them, what issues of ideology and legitimation are about.

Is advertising changing the way we think about society and ourselves? Does the sign-world of advertising inevitably fuse fantasy with commodities? These are central questions in the sociology of advertising. Most studies deal with them by presenting broad sweeping surveys of theory and ad culture. This is one of the first studies to take an in-depth look at how an advertising image works. It exposes the psychology, sociology, culture and semiotics of the Nike swoosh logo. Nike Culture argues that contemporary society is, above all, a sign economy. The more that signifiers resonate through the intended audiences, the more economically successful the corporation will be. Blending themes of empowerment, transcendence and irreverence, the advertising campaign launches by Nike promoted the company to the top of the sports shoe and apparel industry. Its swoosh logo is now globally pervasive and Nike has become synonymous with sports culture. Nike Culture describes and deconstructs the themes and structures of Nike advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing in issues revolving around race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture. Engrossing and illuminating, Nike Culture provides a wealth of detail harnessed to an authoritative analysis. This book will be required reading on courses in sociology, media studies and cultural studies.

This work argues that the selection of 12 sessions on a once weekly basis mobilises hope and optimism in psychotherapy patients. It also necessitates dealing with the conscious and unconscious conflicts and meanings surrounding time, termination and separation-individuation. The patient knows precisely when the beginning stages of therapy are over, and where the middle and end are. No other short-term therapy deals specifically with these issues. Much of the theorising on time by Dr Mann is relevant to the termination issues in open-ended long-term psychotherapy and psychoanalysis proper. Margaret Mahler's writings are also utilised.