|
Showing 1 - 4 of
4 matches in All Departments
For graduate and upper-level undergraduate marketing research
courses. For over 30 years, this text has provided students with
the information they need to understand and apply multivariate data
analysis. Hair et. al provides an applications-oriented
introduction to multivariate analysis for the non-statistician. By
reducing heavy statistical research into fundamental concepts, the
text explains to students how to understand and make use of the
results of specific statistical techniques. In this seventh
revision, the organization of the chapters has been greatly
simplified. New chapters have been added on structural equations
modeling, and all sections have been updated to reflect advances in
technology, capability, and mathematical techniques.
For over 30 years, this text has provided students with the
information they need to understand and apply multivariate data
analysis. The eighth edition of Multivariate Data Analysis provides
an updated perspective on the analysis of all types of data as well
as introducing some new perspectives and techniques that are
foundational in today's world of analytics. Multivariate Data
Analysis serves as the perfect companion for graduate and
postgraduate students undertaking statistical analysis for business
degrees, providing an application-oriented introduction to
multivariate analysis for the non-statistician. By reducing heavy
statistical research into fundamental concepts, the text explains
to students how to understand and make use of the results of
specific statistical techniques.
Did you know nearly twenty percent of all college graduates,
regardless of major, will start their careers in professional
sales? Now is an especially exciting and challenging time to study
professional selling. Personal Selling: Building Customer
Relationships and Partnerships uses a pragmatic, up-to-date,
realistic, upbeat, and professional approach to the study of
personal selling (specifically business to business). The text,
written in a conversational style, creates diverse “real-world”
experiences for students through experiential learning such as
Internet exercises, role plays, case studies, and self-assessment
tools. To help the reader relate more realistically to a new career
in the business-to-business sales field, the publication includes
“On the Frontlines: The Life of a Salesperson” vignettes. These
features throughout the publication follow the “real-world”
personal selling experiences of a recent college graduate. Personal
Selling: Building Customer Relationships and Partnerships: Presents
considerable theoretical material and depicts practical application
of the theory Gives many “real world” company examples that
allow students to further enhance their understanding of the
concepts. Addresses the increased importance of ethics and legal
issues in personal selling and business Describes the use of
high-tech tools and the advantages (and a few disadvantages from
excessive use) to sell more efficiently and effectively. Embeds
“Inside Personal Selling” profiles in each chapter. These
profiles present salespeople from diverse backgrounds who sell
diverse products for various types of organizations. Features
several personal assessment tools for the reader to assess his/her
strengths and weaknesses. Topics include those on ethics and
communication styles.
Sales Management: Building Customer Relationships and Partnerships
is designed to cover all of the basic topics in sales management
while emphasizing customer loyalty, customer relationship
management, and the effects of technology on the sales function.
Because of advances in telecommunications technology, the
traditional role of sales managers is evolving toward managing
sales people across multiple channels that contact and service
customers through a variety of methods. The text reflects current
trends and is designed to prepare students for the additional
management responsibilities they are likely to encounter in the
real world.
|
|