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Multivariate Data Analysis: Pearson New International Edition (Paperback, 7th edition)
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Multivariate Data Analysis: Pearson New International Edition (Paperback, 7th edition)
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For graduate and upper-level undergraduate marketing research
courses. For over 30 years, this text has provided students with
the information they need to understand and apply multivariate data
analysis. Hair et. al provides an applications-oriented
introduction to multivariate analysis for the non-statistician. By
reducing heavy statistical research into fundamental concepts, the
text explains to students how to understand and make use of the
results of specific statistical techniques. In this seventh
revision, the organization of the chapters has been greatly
simplified. New chapters have been added on structural equations
modeling, and all sections have been updated to reflect advances in
technology, capability, and mathematical techniques.
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