Over the last two decades, public diplomacy has become a central area of research within Cold War studies. Yet, this field has been dominated by studies of the United States' soft power practices. However, the so-called 'cultural dimension' of the Cold war was a much more multifaceted phenomenon. Little attention has been paid to European actors' efforts to safeguard a wide range of strategic and political interests by seducing foreign publics. This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context. This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe

Enemy Number One tells the story of the Soviet cultural and propaganda apparatus and its efforts to control information about the United States in the postwar landscape. Beginning with the 1945 meeting of American and Soviet troops on the Elbe, this period saw cultural relations develop in close connection to oppression as the Soviet authorities attempted to contain and appropriate images of the United States. Rosa Magnusdottir analyzes two official narratives about the USSR's "enemy number one" -Stalin's anti-American campaign and Khrushchev's policy of peaceful coexistence-and shows how each relied on the legacy of the wartime alliance in their approach. Stalin used the wartime experience to spread fear of a renewed war, while Khrushchev used the wartime alliance as proof that the two superpowers could work together. Drawing from extensive archival resources, Magnusdottir brings to life the propaganda warriors and ideological chiefs of the early Cold War period in the Soviet Union, revealing their confusion and insecurities as they attempted to navigate the uncertain world of late Stalin and early Khrushchev cultural bureaucracy. She also demonstrates how concerned Soviet authorities were by their people's presumed interest in the United States, resorting to monitoring and even repression-behavior indicative of the inferiority complex of the Soviet project as it related to the outside world.

Enemy Number One tells the story of the Soviet cultural and propaganda apparatus and its efforts to control information about the United States in the postwar landscape. Beginning with the 1945 meeting of American and Soviet troops on the Elbe, this period saw cultural relations develop in close connection to oppression as the Soviet authorities attempted to contain and appropriate images of the United States. Rosa Magnusdottir analyzes two official narratives about the USSR's "enemy number one" -Stalin's anti-American campaign and Khrushchev's policy of peaceful coexistence-and shows how each relied on the legacy of the wartime alliance in their approach. Stalin used the wartime experience to spread fear of a renewed war, while Khrushchev used the wartime alliance as proof that the two superpowers could work together. Drawing from extensive archival resources, Magnusdottir brings to life the propaganda warriors and ideological chiefs of the early Cold War period in the Soviet Union, revealing their confusion and insecurities as they attempted to navigate the uncertain world of late Stalin and early Khrushchev cultural bureaucracy. She also demonstrates how concerned Soviet authorities were by their people's presumed interest in the United States, resorting to monitoring and even repression-behavior indicative of the inferiority complex of the Soviet project as it related to the outside world.