Machineries of Persuasion - European Soft Power and Public Diplomacy during the Cold War (Hardcover)

Over the last two decades, public diplomacy has become a central area of research within Cold War studies. Yet, this field has been dominated by studies of the United States' soft power practices. However, the so-called 'cultural dimension' of the Cold war was a much more multifaceted phenomenon. Little attention has been paid to European actors' efforts to safeguard a wide range of strategic and political interests by seducing foreign publics. This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context. This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe

General

Imprint:	de Gruyter Oldenbourg
Country of origin:	Germany
Series:	Rethinking the Cold War
Release date:	April 2019
First published:	2019
Editors:	Oscar J Martin Garcia • Rosa Magnusdottir
Dimensions:	230 x 155 x 18mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	221
ISBN-13:	978-3-11-055792-3
Categories:	Books > Humanities > History > European history > General Books > Humanities > History > American history > General Books > Humanities > History > History of specific subjects > Military history Books > Humanities > History > World history > From 1900 > General Books > History > American history > General Books > History > European history > General Books > History > History of specific subjects > Military history Books > History > World history > From 1900 > General Promotions
LSN:	3-11-055792-4
Barcode:	9783110557923

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