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Market-Based Management - Pearson New International Edition (Paperback, 6th edition)

Roger Best, Russell Cummings

R2,252 Discovery Miles 22 520

Ships in 12 - 17 working days

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.