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Consumer Behaviour (Paperback, 3rd Edition): S.B. Parumasur, M. Roberts-Lombard Consumer Behaviour (Paperback, 3rd Edition)
S.B. Parumasur, M. Roberts-Lombard 1
Sold By Aristata Bookshop - Fulfilled by Loot
 R399 Discovery Miles 3 990
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The study of consumer behaviour provides invaluable insight into consumer information processing, decision-making and buying patterns, regardless of generation or culture. It therefore should form a critical part of marketing plans, strategies, public policy and ethics, and has a considerable impact on business decisions. This fascinating subject also helps us understand our own consumer patterns: when, why and where we buy certain items, why we use them in certain ways, and how we dispose of them.

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