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Consumer Behaviour (Paperback, 3rd Edition) Price: R464
Discovery Miles 4 640
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Consumer Behaviour (Paperback, 3rd Edition): S.B. Parumasur, M. Roberts-Lombard

Consumer Behaviour (Paperback, 3rd Edition)

S.B. Parumasur, M. Roberts-Lombard

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Price R464
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Discovery Miles 4 640

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The study of consumer behaviour provides invaluable insight into consumer information processing, decision-making and buying patterns, regardless of generation or culture. It therefore should form a critical part of marketing plans, strategies, public policy and ethics, and has a considerable impact on business decisions. This fascinating subject also helps us understand our own consumer patterns: when, why and where we buy certain items, why we use them in certain ways, and how we dispose of them.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: 2015
Editors: S.B. Parumasur • M. Roberts-Lombard
Dimensions: 246 x 169 x 26mm (L x W x T)
Format: Paperback
Pages: 446
Edition: 3rd Edition
ISBN-13: 978-1-4851-0255-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
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LSN: 1-4851-0255-3
Barcode: 9781485102557

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