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Economic Reforms in the Soviet Union and Eastern Europe since the 1960s (Hardcover): Jan Adam, Sabine Bacouel-Jentjens Economic Reforms in the Soviet Union and Eastern Europe since the 1960s (Hardcover)
Jan Adam, Sabine Bacouel-Jentjens
R4,239 Discovery Miles 42 390 Ships in 10 - 15 working days

This discussion of the traditional system of management of the early 1950s and its subsequent reforms shows that the focus of these reforms is on finding a proper combination of planning and market mechanism. In Hungary and Poland most reformers would like to see the central authorities reserve for planning only what cannot be carried out satisfactorily by market-forces.;In the USSR and the CSSR the fight is on to convince the political leaders to leave to the market the tasks which planning cannot perform well. In Hungary, and to a lesser extent in Poland, which are at the forefront of the reforms, the market plays an important role in co-ordinating economic activities. In the 1980s the market environment has been extended by slowly developing capital markets and by a strengthening of fiscal and monetary policies. Still more changes are needed to bring about a transformation in the behaviour of enterprises.;The management system and economic policy are closely intertwined. This book shows that the success of the reforms depends on the extent to which economic policy is able to solve acute economic problems, primarily the restructuring of the economy.

International Fragmentation - Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth (Hardcover, 1st ed.... International Fragmentation - Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth (Hardcover, 1st ed. 2016)
Anshu Saxena Arora, Sabine Bacouel-Jentjens
R1,755 Discovery Miles 17 550 Ships in 12 - 17 working days

This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level. Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace.

Global Business Value Innovations - Building Innovation Capabilities for Business Strategies (Hardcover, 1st ed. 2018): Anshu... Global Business Value Innovations - Building Innovation Capabilities for Business Strategies (Hardcover, 1st ed. 2018)
Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds
R1,469 Discovery Miles 14 690 Ships in 10 - 15 working days

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.

Economic Reforms in the Soviet Union and Eastern Europe since the 1960s (Paperback, 1st ed. 1989): Jan Adam, Sabine... Economic Reforms in the Soviet Union and Eastern Europe since the 1960s (Paperback, 1st ed. 1989)
Jan Adam, Sabine Bacouel-Jentjens
R4,210 Discovery Miles 42 100 Ships in 10 - 15 working days

The author discusses the traditional system of management of the economy as it existed in the early 1950s in the USSR and goes on to deal with the reforms of the 1960s and of the 1980s, country by country. He shows that the focus of the reforms is on finding a proper combination of planning and the market mechanism, and their success will be judged by their ability to solve acute economic problems.

Sustainable Innovation - Trends in Marketing and Management (Hardcover, 1st ed. 2020): Anshu Saxena Arora, Sabine... Sustainable Innovation - Trends in Marketing and Management (Hardcover, 1st ed. 2020)
Anshu Saxena Arora, Sabine Bacouel-Jentjens, Mohamad Sepehri, Amit Arora
R1,584 R1,489 Discovery Miles 14 890 Save R95 (6%) Ships in 9 - 15 working days

In today's ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world. This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.

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