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Global Business Value Innovations - Building Innovation Capabilities for Business Strategies (Hardcover, 1st ed. 2018) Loot Price: R1,469
Discovery Miles 14 690
Global Business Value Innovations - Building Innovation Capabilities for Business Strategies (Hardcover, 1st ed. 2018): Anshu...

Global Business Value Innovations - Building Innovation Capabilities for Business Strategies (Hardcover, 1st ed. 2018)

Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds

Series: International Marketing and Management Research

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Loot Price R1,469 Discovery Miles 14 690 | Repayment Terms: R138 pm x 12*

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This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.

General

Imprint: Birkhauser Verlag AG
Country of origin: Switzerland
Series: International Marketing and Management Research
Release date: May 2018
First published: 2018
Editors: Anshu Saxena Arora • Sabine Bacouel-Jentjens • Jennifer J. Edmonds
Dimensions: 210 x 148mm (L x W)
Format: Hardcover
Pages: 145
Edition: 1st ed. 2018
ISBN-13: 978-3-319-77928-7
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-319-77928-1
Barcode: 9783319779287

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