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Global Business Value Innovations - Building Innovation Capabilities for Business Strategies (Hardcover, 1st ed. 2018)
Loot Price: R1,469
Discovery Miles 14 690
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Global Business Value Innovations - Building Innovation Capabilities for Business Strategies (Hardcover, 1st ed. 2018)
Series: International Marketing and Management Research
Expected to ship within 10 - 15 working days
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This edited collection is a uniquely positioned contribution of
interrelated research papers about global business value
transformations in both offline and online (digital) worlds. With
chapters spanning multiple business disciplines such as strategy,
organizational behavior and e-commerce, this book explores the
impact of cross-cultural issues, characteristics and challenges
with regard to global value innovations. The authors analyze the
effects of institutional and regulatory change on international
marketing and management from both traditional and digital
perspectives, providing concepts and cases for students and
academics.
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