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Kundenbindung Und Involvement - Eine Empirische Analyse Unter Besonderer Berucksichtigung Von Low Involvement (German,... Kundenbindung Und Involvement - Eine Empirische Analyse Unter Besonderer Berucksichtigung Von Low Involvement (German, Paperback, 2008 ed.)
Prof Dr Manfred Krafft; Sabine Jaritz
R1,878 Discovery Miles 18 780
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Sabine Jaritz untersucht den Zusammenhang von (Low) Involvement und Kundenbindung. Auf Basis theoretisch-konzeptioneller Uberlegungen stellt die Autorin ein Kundenbindungs-Modell auf und uberpruft es anschliessend mit Hilfe einer empirischen Erhebung."

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