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Kundenbindung Und Involvement - Eine Empirische Analyse Unter Besonderer Berucksichtigung Von Low Involvement (German, Paperback, 2008 ed.) Loot Price: R1,817
Discovery Miles 18 170
Repayment Terms: R170 pm x 12*
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Kundenbindung Und Involvement - Eine Empirische Analyse Unter Besonderer Berucksichtigung Von Low Involvement (German,...

Kundenbindung Und Involvement - Eine Empirische Analyse Unter Besonderer Berucksichtigung Von Low Involvement (German, Paperback, 2008 ed.)

Prof Dr Manfred Krafft; Sabine Jaritz

Series: Kundenmanagement & Electronic Commerce

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Loot Price R1,817 Discovery Miles 18 170 | Repayment Terms: R170 pm x 12*

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Sabine Jaritz untersucht den Zusammenhang von (Low) Involvement und Kundenbindung. Auf Basis theoretisch-konzeptioneller Uberlegungen stellt die Autorin ein Kundenbindungs-Modell auf und uberpruft es anschliessend mit Hilfe einer empirischen Erhebung."

General

Imprint: Gabler Verlag
Country of origin: Germany
Series: Kundenmanagement & Electronic Commerce
Release date: April 2008
First published: April 2008
Foreword by: Prof Dr Manfred Krafft
Authors: Sabine Jaritz
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 307
Edition: 2008 ed.
ISBN-13: 978-3-8349-1036-3
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1036-8
Barcode: 9783834910363

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