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What to Say, How to Say It, Why It Matters
If you're trying to sell something-whether it's a product, a
service, or an idea-you are facing a new era of consumers who
listen less and question more. "The Language of Trust" is for
anyone who must sell ideas, products, services, or even themselves
to a public that just doesn't want to hear it.
Based on pioneering consumer research, "The Language of Trust"
shows you how to regain the confidence of your clients and
customers and communicate with them on their terms. You'll learn
what words to use, what words to lose, and how to structure your
message to overcome skepticism and build and keep the trust of your
audience.
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Nadine Gordimer
Paperback
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R391
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Discovery Miles 3 620
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