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Books > Business & Economics > Business & management

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The Language of Trust - Selling Ideas in a World of Skeptics (Paperback) Loot Price: R551

Discovery Miles 5 510

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The Language of Trust - Selling Ideas in a World of Skeptics (Paperback): Michael Maslansky, Scott West, Gary DeMoss, David...

The Language of Trust - Selling Ideas in a World of Skeptics (Paperback)

Michael Maslansky, Scott West, Gary DeMoss, David Saylor

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Loot Price R551 Discovery Miles 5 510

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What to Say, How to Say It, Why It Matters
If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. "The Language of Trust" is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.
Based on pioneering consumer research, "The Language of Trust" shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

General

Imprint:	Prentice Hall
Country of origin:	United States
Release date:	May 2011
First published:	May 2011
Authors:	Michael Maslansky • Scott West • Gary DeMoss • David Saylor
Dimensions:	208 x 141 x 19mm (L x W x T)
Format:	Paperback - Trade
Pages:	288
ISBN-13:	978-0-7352-0456-0
Categories:	Books > Business & Economics > Business & management > General Promotions
LSN:	0-7352-0456-X
Barcode:	9780735204560