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Stadionatmosphare als verhaltenswissenschaftliches Konstrukt im Sportmarketing - Entwicklung und Validierung eines Messmodells... Stadionatmosphare als verhaltenswissenschaftliches Konstrukt im Sportmarketing - Entwicklung und Validierung eines Messmodells (German, Paperback, 2008 ed.)
Sebastian Uhrich; Foreword by Prof Dr Martin Benkenstein
R2,061 Discovery Miles 20 610
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Sebastian Uhrich leitet ein Messmodell her, mit dem die Stadionatmosphare greifbar gemacht werden kann. Der Autor prasentiert eine Basis fur kunftige Untersuchungen der Stadionatmosphare und zeigt der Praxis des Sportveranstaltungsmanagement Moglichkeiten auf, diese gezielt zu steuern."

Der hyperaktive Spielermarkt der Fussball-Bundesliga (German, Paperback): Sebastian Uhrich Der hyperaktive Spielermarkt der Fussball-Bundesliga (German, Paperback)
Sebastian Uhrich
R1,294 Discovery Miles 12 940
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