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Stadionatmosphare als verhaltenswissenschaftliches Konstrukt im Sportmarketing - Entwicklung und Validierung eines Messmodells... Stadionatmosphare als verhaltenswissenschaftliches Konstrukt im Sportmarketing - Entwicklung und Validierung eines Messmodells (German, Paperback, 2008 ed.)
Sebastian Uhrich; Foreword by Prof Dr Martin Benkenstein
R2,039 Discovery Miles 20 390
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Sebastian Uhrich leitet ein Messmodell her, mit dem die Stadionatmosphare greifbar gemacht werden kann. Der Autor prasentiert eine Basis fur kunftige Untersuchungen der Stadionatmosphare und zeigt der Praxis des Sportveranstaltungsmanagement Moglichkeiten auf, diese gezielt zu steuern."

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