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Stadionatmosphare als verhaltenswissenschaftliches Konstrukt im Sportmarketing - Entwicklung und Validierung eines Messmodells (German, Paperback, 2008 ed.) Loot Price: R1,856
Discovery Miles 18 560
Repayment Terms: R174 pm x 12*
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Stadionatmosphare als verhaltenswissenschaftliches Konstrukt im Sportmarketing - Entwicklung und Validierung eines Messmodells...

Stadionatmosphare als verhaltenswissenschaftliches Konstrukt im Sportmarketing - Entwicklung und Validierung eines Messmodells (German, Paperback, 2008 ed.)

Sebastian Uhrich; Foreword by Prof Dr Martin Benkenstein

Series: Marketing und Innovationsmanagement

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Loot Price R1,856 Discovery Miles 18 560 | Repayment Terms: R174 pm x 12*

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Sebastian Uhrich leitet ein Messmodell her, mit dem die Stadionatmosphare greifbar gemacht werden kann. Der Autor prasentiert eine Basis fur kunftige Untersuchungen der Stadionatmosphare und zeigt der Praxis des Sportveranstaltungsmanagement Moglichkeiten auf, diese gezielt zu steuern."

General

Imprint: Gabler
Country of origin: Germany
Series: Marketing und Innovationsmanagement
Release date: August 2008
First published: 2008
Authors: Sebastian Uhrich
Foreword by: Prof Dr Martin Benkenstein
Dimensions: 210 x 148 x 16mm (L x W x T)
Format: Paperback
Pages: 273
Edition: 2008 ed.
ISBN-13: 978-3-8349-1236-7
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Medicine > General issues > Health systems & services > Hospital administration & management
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LSN: 3-8349-1236-0
Barcode: 9783834912367

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