Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.

The outbreak of global health issues due to rapid urbanization, industrialization, and changing climatic conditions are severely impacting health and lifestyle. Yet, healthcare and medical services continue to increase in cost in developed nations. This can result in medical tourism, wherein patients travel across countries in order to benefit from medical treatment that might not be accessible in the traveler's nation of origin. Developing countries are prepared to capitalize on this growing industry by offering multi-specialty healthcare hospitals, cost-effective treatments, and the promotion of online medical consultancy. Global Developments in Healthcare and Medical Tourism provides innovative insights into issues impacting healthcare services, healthcare service providers, government policies, and initiatives for health reforms and explores low-cost medical tourism destinations and practices. The book additionally seeks to deliver high-quality, cost-efficient smart healthcare applications. The content within this publication examines global health, wellness tourism, and global business and is designed for students, researchers, academicians, policymakers, government officials, medical practitioners, and industry professionals.

The companies that provide the Internet to the rest of the world do not have the luxury of setting high expectations and assuming they will be met. These Internet infrastructure companies (IICs) are responsible for delivering the Internet's promise, including everything from eBusiness and mobile Internet applications to optical services and high-speed access. The Internet's audience takes this promise for granted, and IICs face the daunting challenge of making the Internet, and networks like it, do what the audience expects them to. To meet the expectations they face, IICs must harness the power of their operations support systems (OSSs) - the software systems in the background they use to create, manage, maintain, manipulate and adapt their networks to serve customers reliably and rapidly.
Broadband Infrastructure: The Ultimate Guide to Understanding and Delivering OSS/BSS is a "how to" book for Internet infrastructure companies to help them prepare for the decisions they will face when constructing their core OSS strategies and infrastructure. This book provides a source of reference and education to learn the language, methods, and technologies associated with the OSS market. It examines the Internet infrastructure supply chain and how it will be automated. Finally, it brings together a wealth of proven knowledge and advice, gathered from BusinessEdge Solutions' extensive OSS experience, that broadband providers can use to minimize their OSS risks while maximizing their ability to differentiate and compete.

The rapid growth and development of global transportation and communication technology systems are some key 21st century drivers, which provide faster, more accessible inter-continental connectivity, continuity, convergence and collaboration to create billions of opportunities for global citizens. Through this tourism has become one of the world's most vital, vibrant, volatile and value-oriented service industries. However, sometimes this mobility may be a great cause of unprecedented pandemics. Recent extensive viral outbreaks such as Zika, Ebola, Swine Flu and the global spanning COVID-19 pandemic have had a momentary disruptive impact of the mobility of tourists and devastated the tourism industry to continue operating. Virus Outbreaks and Tourism Mobility: Strategies to Counter Global Health Hazards uses innovative and cutting-edge research to map out the background and impacts of national, regional and international viral outbreaks. With case studies exploring the strategic responses and management of these crises, with perspectives offered on local economies, tourist destinations or the transport and aviation services, this study focuses on illuminating new viewpoints to help build effective strategic responses to global health hazards.

Apoptosis is currently one of the fastest moving fields in biology with spec- tacular progress made over the past few years in delineating the molecular mechanisms which underlie this process. It is nowindisputable thatapoptosis plays an essential role in normal cell physiology and that aberrant apoptosis can manifest itself in a variety of human disorders. Published in two parts (Volumes 23 and 24 of the series entitled Results and Problems in Cell Dif- ferentiation), this is an attempt to bring together many different aspects of apoptosis. Given that this is such a vast and rapidly expanding field, it is almost impossible to cover everything that is now known about apoptosis in two short books, but I hope these volumes prove to be a guidepost, provid- ing basic essential information on the biology and molecular mechanisms of apoptosis and its implications in some human diseases. Asasignificantamount of newinformation on apoptosis isemerging every week,it isunrealistic to expect that by the time these two books are published, allthe articles willdeliver up-to-date information. Nevertheless, Ibelieve that the fundamentals of the apoptotic phenomenon are now firmly in place and are discussed at length in various chapters. Readers may find a small degree of overlap between some chapters. This was unavoidable since closelyrelated areas of apoptosis research have been covered by more than one author.

Apoptosis is currently one of the fastest moving fields in biology with spectacular progress made over the past few years in delineating the molecular It is now indisputable that apoptosis mechanisms which underlie this process. plays an essential role in normal cell physiology and that aberrant apoptosis can manifest itself in a variety of human disorders. Published in two parts (Volumes 23 and 24 of the series entitled Results and Problems in Cell Differen tiation), this is an attempt to bring together many different aspects of apoptosis. Given that this is such a vast and rapidly expanding field, it is almost impossible to cover everything that is now known about apoptosis in two short books, but 1 hope these volumes prove to be a guidepost, providing basic essential information on the biology and molecular mechanisms of apoptosis and its implications in some human diseases. As a significant am o unt of new information on apoptosis is emerging every week, it is unrealistic to expect that by the time these two books are published, all the articles will deliver up-to-date information. Nevertheless, 1 believe that the fundamentals of the apoptotic phenomenon are now firmly in place and are discussed at length in various chapters. Readers may find a small degree of overlap between some chapters. This was unavoidable since closely related areas of apoptosis research have been covered by more than one author."

Broadband Infrastructure: The Ultimate Guide to Understanding and Delivering OSS/BSS is a "how to" book for Internet infrastructure companies to help them prepare for the decisions they will face when constructing their core OSS strategies and infrastructure. This book provides a source of reference and education to learn the language, methods, and technologies associated with the OSS market. It examines the Internet infrastructure supply chain and how it will be automated. Finally, it brings together a wealth of proven knowledge and advice, gathered from BusinessEdge Solutions' extensive OSS experience, that broadband providers can use to minimize their OSS risks while maximizing their ability to differentiate and compete.

Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.