Festivals across the world represent the joy, recreation, and
traditions of their different societies and cultures. There is a
plethora of reasons to commemorate and organize such events. Every
festival has its own distinct personality, charms, appeal, and
experiences that are closely linked to culture, customs, issues,
core values, and more. All of these factors combine to create a
one-of-a-kind selling offer for specific destinations. Festival
attractions can serve to popularize and strengthen the tourist
economy, as well as to promote employment, entrepreneurship, and
tourism destination branding for the location. Managing Festivals
for Destination Marketing and Branding addresses the most current
and promising parts of tourism-centric festivals, which are held in
numerous tourist areas throughout the world. It links tourism
festivals around the world as a catalyst for destination marketing
and identity. Covering topics such as destination brand equity,
social media networks, and motivations and expectations of
tourists, this premier reference work is a dynamic resource for
business executives and leaders, brand managers, event managers,
festival managers, government officials, students and educators of
higher education, librarians, researchers, and academicians.
General
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