A groundbreaking history of digital design from the nineteenth century to today Digital design has emerged as perhaps the most dynamic force in society, occupying a fluid, experimental space where product design intersects with art, film, business, engineering, theater, music, and artificial intelligence. Stephen Eskilson traces the history of digital design from its precursors in the nineteenth century to its technological and cultural ascendency today, providing a multifaceted account of a digital revolution that touches all aspects of our lives. We live in a time when silicon processors, miniaturization, and CAD-enhanced 3D design have transformed the tangible world of cars and coffee makers as well as the screen world on our phones, computers, and game systems. Eskilson provides invaluable historical perspective to help readers better understand how digital design has become such a vibrant feature of the contemporary landscape. He covers topics ranging from graphic and product design to type, web design, architecture, data visualization, and virtual reality. Along the way, he paints compelling portraits of key innovators behind this transformation, from foundational figures such as Marshall McLuhan, Nam June Paik, and April Greiman to those mapping new frontiers, such as Jeanne Gang, Jony Ive, Yugo Nakamura, Neri Oxman, and Jewel Burks Solomon. Bringing together an unprecedented array of sources on digital design, this comprehensive and richly illustrated book reveals how many of the digital practices we think of as cutting-edge actually originated in the analog age and how the history of digital design is as much about our changing relationship to forms as the forms themselves.

A classic and indispensable account of graphic design history from the Industrial Revolution to the present Now in its third edition, this acclaimed survey explores the evolution of graphic design from the 19th century to the present day. Following an exploration of design's prehistory in ancient civilizations through the Industrial Revolution, author Stephen J. Eskilson argues that modern design as we know it grew out of the influence of Victorian-age reformers. He traces the emergence of modernist design styles in the early 20th century, examining the wartime politicization of regional styles. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style in the 1950s and '60s, and the postmodern movement of the 1970s and '80s. Contemporary considerations bring the third edition up to date, with discussions of app design, social media, emojis, big data visualization, and the use of animated graphics in film and television. The contemporary phenomenon of the citizen designer, professionals who address societal issues either through or in addition to their commercial work, is also addressed, highlighting protagonists like Bruce Mau and the Center for Urban Pedagogy. This edition also features 45 additional images, an expanded introduction and epilogue, and revised text throughout. A newly redesigned interior reinforces the fresh contents of this now-classic volume.