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Global Television and Film - An Introduction to the Economics of the Business (Paperback, New): Colin Hoskins, Stuart McFadyen,... Global Television and Film - An Introduction to the Economics of the Business (Paperback, New)
Colin Hoskins, Stuart McFadyen, Adam Finn
R1,771 Discovery Miles 17 710
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Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business. It explains how these global media markets operate taking into account the unique nature of cultural products and the consequences for public policy and business strategy.

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