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Creating a Winning E-Business, Second Edition illustrates the
processes involved with planning, starting, and marketing a new
e-business in today's environment. Four types of cases are used in
this practical, entrepreneurial guide to provide a real-world
approach, including a book-long running case study complimented by
chapter specific real-world case studies that open and close each
chapter. Additionally, case studies that feature both successful
and unsuccessful ventures are found throughout the book enabling
students to learn from the actions of others. A new chapter on
Affiliation programs (such as Amazon.com's Associates program) is
featured and all chapters are updated to reflect industry changes
since the publication of the first edition.
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