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Creating a Winning E-Business (Paperback, 2nd edition) Loot Price: R709
Discovery Miles 7 090
You Save: R85 (11%)
Creating a Winning E-Business (Paperback, 2nd edition): H. Albert Napier, Stuart Wagner, Ollie Rivers

Creating a Winning E-Business (Paperback, 2nd edition)

H. Albert Napier, Stuart Wagner, Ollie Rivers

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List price R794 Loot Price R709 Discovery Miles 7 090 | Repayment Terms: R65 pm x 12* You Save R85 (11%)

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Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com's Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.

General

Imprint: Course Technology
Country of origin: United States
Release date: December 2005
First published: 2006
Authors: H. Albert Napier • Stuart Wagner • Ollie Rivers
Dimensions: 232 x 190 x 17mm (L x W x T)
Format: Paperback
Pages: 444
Edition: 2nd edition
ISBN-13: 978-0-619-21742-6
Categories: Books > Computing & IT > Computer programming > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Management
Books > Academic & Education > UNISA > Business & Economics
Books > Academic & Education > UNISA > Business Management
Books > Academic & Education > UNISA > Management
LSN: 0-619-21742-1
Barcode: 9780619217426
Course Code: ICT3642

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