Creating a Winning E-Business (Paperback, 2nd edition)

Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com's Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.

General

Imprint:	Course Technology
Country of origin:	United States
Release date:	December 2005
First published:	2006
Authors:	H. Albert Napier • Stuart Wagner • Ollie Rivers
Dimensions:	232 x 190 x 17mm (L x W x T)
Format:	Paperback
Pages:	444
Edition:	2nd edition
ISBN-13:	978-0-619-21742-6
Categories:	Books > Computing & IT > Computer programming > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Management Promotions Books > Academic & Education > UNISA > Business & Economics Books > Academic & Education > UNISA > Business Management Books > Academic & Education > UNISA > Management
LSN:	0-619-21742-1
Barcode:	9780619217426
Course Code:	ICT3642

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