This new book fills a gap in the collection of published materials in export marketing. . . . Throughout the book the author raises important questions that exporters need to answer in formulating strategies. The chapters on identifying export markets provide practical approaches on the formulation of such strategies, starting with an analysis of trade data. . . . On the basis of the data, exporters can build a market and product profile, set up a market selection matrix, assess their export strengths and weaknesses, and design a market position map, thereby enabling them to develop export strateges. . . . a valuable source for developing export strategies. "International Trade Forum"

As the U.S. trade balance continues to run large, record-setting deficits, the pressure on businesses to export will continue to mount. This book, written for marketing and strategic planning executives, outlines a step-by-step procedure for formulating a successful export strategy. Jain demonstrates how to analyze relevant information about the prospective customer, the competition, and one's own company; how to apply basic marketing decisions to the export environment; and how to implement key aspects of export strategy. Throughout, he identifies the government and nongovernment sources for information a company needs to formulate an effective export strategy.

Jain begins with a historical overview of U.S. trade that sets the context for the discussion that follows. He examines America's traditionally low interest in exporting, trade barriers, emerging trade issues for the 1990s, and influential developments in the liberalization of worldwide trade. He then develops his export strategy framework, addressing such critical issues as locating viable foreign markets, segmentation and positioning, timing, and how to compete. The four basic aspects of an export strategy--product, price, distribution, and promotion--are discussed in-depth. For each, Jain offers workable, practical advice for the firm new to exporting: when and how to customize products, methods of pricing, price quotations, pro forma invoicing, sources of distribution channels, managing export channels, alternative promotion media, and more. Finally, drawing upon the experiences of successful exporters, Jain presents guidelines for effective exporting.

In the era of globalization, the role of multinational corporations (MNCs) is increasing in importance while the influence of nation-states is in a corresponding decline. Jain contends that this trend will benefit the cause of worldwide economic prosperity, which MNCs alone are positioned to deliver. The increasing availability of global capital, coupled with advances in computing and communications technology, has accelerated the process of doing business anywhere and everywhere. At the same time, barriers to foreign entities wishing to conduct business in Russia, China, India, Brazil, and Indonesia are falling away. As the process of globalization marches on, what can be done to ensure that material prosperity is the result? A Global Business Confederation, Jain argues, should be established to design rules that apply worldwide and that encourage MNCs to generate global economic prosperity in a manner responsive to cultural, social, and humanitarian concerns.

The book traces the antiquity of Jainism, delineates its basic principles, and explains its significant aspects such as the nature of the soul, doctrine of Karma, the concept of god, and the salvation path. The book is driected at a younger generation of Jains born and raised outside India, and highlights the Jain way of living happily. It examines Jainism in the broader context of Indian history and culture.

Making deals globally is a fact of life in modern business. To successfully conduct deals abroad, executives like you need skills to negotiate with counterparts who have different backgrounds and experiences. This book gives you and other international executives the savvy you need to negotiate with finesse and ease. It offers valuable insights into the fine points of negotiating and guidelines on delicate issues that can influence a promising deal.The book is divided into five parts: Global business negotiations framework; the role of culture in negotiations and on choosing an appropriate negotiation style; the negotiation process; negotiation tools, such as communication skills and the role of power in negotiations; and miscellaneous topics such as negotiating on the Internet, gender issue in global negotiations, and how small firms can effectively negotiate with large firms. In addition, you'll get an inside look at seven cases that highlight negotiation aspects of different regions of the world, as well as how negotiations take place in complex situations. Clear and comprehensive, the authors outline the hallmarks of strengthening and maintaining a strong bargaining position for negotiating deals even under adverse conditions.

This text provides coverage of the frameworks of marketing and also examines concepts from other disciplines such as accounting and finance. There is coverage of both Third World and developed countries to give students a more global perspective. This edition contains 22 medium length cases that describe unique decision situations in international marketing. These cases allow students to gain a managerial perspective and also encourage class discussion. This book should be of interest to international marketing courses for undergraduates of marketing and business.

Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in these markets today or lose the opportunity forever. Market Evolution in Developing Countries illustrates how these markets are likely to evolve as mass markets along the lines of advanced nations and examines conditions that affect this evolution. The author develops a model of market evolution based on a general overview of all evolving markets which is then applied and thoroughly discussed with reference to India, a burgeoning market of some 200 million people. Through a conceptual framework of market evolution, this groundbreaking book describes how markets at various stages of development offer different opportunities and thus require different strategies for success. Author Jain outlines strategic moves that American businesses may make to capitalize on such opportunities. He also covers information on policy initiatives developing countries themselves can take to help in the smooth evolution of their markets and specific steps leaders of these countries may take to enable greater growth in their markets.While Market Evolution in Developing Countries uses India as a case study, the strategies for doing business successfully there are equally relevant and easily adaptable for use in other developing countries. Some of the many topics addressed include India s government and politics, corporate environment, international competitiveness, and changing market behavior, as well as U.S. direct investment in India, Indo-U.S. business relations, and political-legal differences between the U.S. and India. This informative guide also contains a brief historical overview of India, a profile of a middle-class Indian family, and a handy section of cultural tips and other advice for business persons traveling to India to help them cope with business negotiations there. In a readable style, this book provides comprehensive information for all business professionals interested in the vast opportunities available in many Third World countries. Market Evolution in Developing Countries is ideal for international business executives and consultants who wish to review opportunities in these countries and learn how to take advantage of them effectively. It is a basic resource on economic opportunities in developing countries.