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Market Evolution in Developing Countries - The Unfolding of the Indian Market (Hardcover)
Loot Price: R3,703
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Market Evolution in Developing Countries - The Unfolding of the Indian Market (Hardcover)
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Markets in Third World countries are growing rapidly and in the
next several decades will offer tremendous business opportunities.
Firms aspiring to be a part of this growth must establish their
presence in these markets today or lose the opportunity forever.
Market Evolution in Developing Countries illustrates how these
markets are likely to evolve as mass markets along the lines of
advanced nations and examines conditions that affect this
evolution. The author develops a model of market evolution based on
a general overview of all evolving markets which is then applied
and thoroughly discussed with reference to India, a burgeoning
market of some 200 million people. Through a conceptual framework
of market evolution, this groundbreaking book describes how markets
at various stages of development offer different opportunities and
thus require different strategies for success. Author Jain outlines
strategic moves that American businesses may make to capitalize on
such opportunities. He also covers information on policy
initiatives developing countries themselves can take to help in the
smooth evolution of their markets and specific steps leaders of
these countries may take to enable greater growth in their
markets.While Market Evolution in Developing Countries uses India
as a case study, the strategies for doing business successfully
there are equally relevant and easily adaptable for use in other
developing countries. Some of the many topics addressed include
India s government and politics, corporate environment,
international competitiveness, and changing market behavior, as
well as U.S. direct investment in India, Indo-U.S. business
relations, and political-legal differences between the U.S. and
India. This informative guide also contains a brief historical
overview of India, a profile of a middle-class Indian family, and a
handy section of cultural tips and other advice for business
persons traveling to India to help them cope with business
negotiations there. In a readable style, this book provides
comprehensive information for all business professionals interested
in the vast opportunities available in many Third World countries.
Market Evolution in Developing Countries is ideal for international
business executives and consultants who wish to review
opportunities in these countries and learn how to take advantage of
them effectively. It is a basic resource on economic opportunities
in developing countries.
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