This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.

This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.

In recent years, organizations have demanded evidence that communication management is effective. Consequently, professionals and scholars alike have looked for the key concepts to establish the value of communiction management practice. The terms "relationships" and "reputation" have emerged as the focal concepts in explaining the purpose and value of organizational communication management. When those concepts are integrated in a model, the role of communication management can be captured more clearly than when there is a separate focus on each of the concepts. This book examined the link between organization-public relationships and organizational reputation. In the proposed model, organizationpublic relationship outcomes and types of relationships (communal and exchange relationships) predicted organizational reputation, taking into account influences of communication behaviors of publics, experience, and familiarity with the organizations studied. The book is addressed to professionals in communication management and public relations as well as to researchers in public relations, communications, and marketing.