International Public Relations and Public Diplomacy - Communication and Engagement (Hardcover, New edition)

This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.

General

Imprint:	Peter Lang Publishing
Country of origin:	United States
Release date:	March 2017
Editors:	Dennis F. Kinsey • Guy J. Golan • Sung-Un Yang
Dimensions:	225 x 150 x 32mm (L x W x T)
Format:	Hardcover
Pages:	458
Edition:	New edition
ISBN-13:	978-1-4331-2688-8
Categories:	Books > Social sciences > Politics & government > International relations > General Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-4331-2688-5
Barcode:	9781433126888

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!