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Big Data in Small Business - Data-Driven Growth in Small and Medium-Sized Enterprises (Paperback): Carsten Lund Pedersen, Adam... Big Data in Small Business - Data-Driven Growth in Small and Medium-Sized Enterprises (Paperback)
Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
R1,109 Discovery Miles 11 090 Ships in 12 - 19 working days

This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle. Contributions address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be aware of these limitations, to work within them, and to use them to think creatively about how to overcome obstacles in new ways. They discuss Artificial Intelligence, revenue blueprinting, GDPR compliance, and other key topics related to the relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book argues that there must be a place for "ordinary" data-driven journeys that are available to firms of any size. Stimulating further thought and action, Big Data in Small Business will be of great interest to academics, researchers, and practitioners in areas such as strategic management, organizational and innovation studies, marketing, and sales. The ideas and information in this book will help fill knowledge gaps related to important aspects of capabilities, functions, and transformations of big data that drive business growth.

Big Data in Small Business - Data-Driven Growth in Small and Medium-Sized Enterprises (Hardcover): Carsten Lund Pedersen, Adam... Big Data in Small Business - Data-Driven Growth in Small and Medium-Sized Enterprises (Hardcover)
Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
R3,492 Discovery Miles 34 920 Ships in 12 - 19 working days

This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle. Contributions address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be aware of these limitations, to work within them, and to use them to think creatively about how to overcome obstacles in new ways. They discuss Artificial Intelligence, revenue blueprinting, GDPR compliance, and other key topics related to the relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book argues that there must be a place for "ordinary" data-driven journeys that are available to firms of any size. Stimulating further thought and action, Big Data in Small Business will be of great interest to academics, researchers, and practitioners in areas such as strategic management, organizational and innovation studies, marketing, and sales. The ideas and information in this book will help fill knowledge gaps related to important aspects of capabilities, functions, and transformations of big data that drive business growth.

Relationships and Networks in International Markets (Hardcover): H.G. Gemunden, Thomas Ritter, Achim Walter Relationships and Networks in International Markets (Hardcover)
H.G. Gemunden, Thomas Ritter, Achim Walter
R4,045 Discovery Miles 40 450 Ships in 12 - 19 working days

Hardbound. The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, relationship marketing has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.

Innovationserfolg Durch Netzwerk-Kompetenz - Effektives Management Von Unternehmensnetzwerken (German, Paperback, 1998 ed.):... Innovationserfolg Durch Netzwerk-Kompetenz - Effektives Management Von Unternehmensnetzwerken (German, Paperback, 1998 ed.)
Thomas Ritter
R1,612 Discovery Miles 16 120 Ships in 10 - 15 working days
A Medical Manual and Medicine Chest Companion (Paperback): Thomas Ritter A Medical Manual and Medicine Chest Companion (Paperback)
Thomas Ritter
R541 Discovery Miles 5 410 Ships in 10 - 15 working days
A Medical Manual and Medicine Chest Companion (Hardcover): Thomas Ritter A Medical Manual and Medicine Chest Companion (Hardcover)
Thomas Ritter
R859 Discovery Miles 8 590 Ships in 10 - 15 working days
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