Analyzed by an expert and accompanied by many practical examples, the ancient secrets of classical riding are presented here in a modern way Classical riding, in essence, is correct riding. It is how one should ride every time they get on a horse, and includes not just knowing how to ride, but all around knowledge of the horse as a species. Here, a thorough examination of classical riding is presented through accessible modern day examples. It also includes almost forgotten, yet essential, riding methods--such as the Bugeltritt (the position of the rider's foot in the stirrup) or ridden work with a cavesson. Other concepts include the aims of dressage; the system's essential gymnastic building blocks; breaking down blockades; essential riding skills such as sitting, feeling, and thinking; and the network of aids.

"Inside the Customer Universe" reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer behaviour.

"Inside the Customer Universe's" easy to implement tools, models and strategies provide the reader with the ability to create stable and sustainable customer understanding and, therefore, sustainable business growth.

""CUBEical Thinking is a great concept for developing business and the concept of customer types is intriguing as it provides great insights into the drivers behind true customer loyalty,""

Niels Henrik Hansen, Director SAS Corporate Sales, Scandinavian Airlines, Denmark

""CUBEical Thinking has given us the platform for developing an effective sales and key account management organization which has delivered significant top and bottom line results based on targeted up and cross sales,""

Henrik Hubner, Vice President Sales, Sanistal

""CUBEical Thinking has provided us with great customer insights on which we are benefiting in our daily operations and it has helped our organization focus activities and resources,""

Carsten Hetling, Nordic Marketing Manager, Zyxel Communications

Gemeinsames Ziel der Elektrizitatsrichtlinie der Europaischen Gemeinschaft, des Kommissionsvorschlags fur eine Gasrichtlinie, des vom Bundeswirtschaftsministerium vorgelegten Gesetzentwurfs zur Neuregelung des Energiewirtschaftsrechts sowie der vom Bundeskartellamt eingeleiteten Verfahren -Ruhrgas/Thyssengas- und -RWE/Nordhorn- ist ein wettbewerblich strukturierter deutscher Energiemarkt. Zur Realisierung dieses Zieles sind Eingriffe in die von den deutschen Energieversorgungsunternehmen durchgefuhrten Demarkations- und Konzessionsvertrage erforderlich. In dieser Untersuchung werden allgemeine Grundsatze fur die Beurteilung der Rechtmassigkeit hoheitlicher Eingriffe in laufende Vertrage entwickelt und darauf aufbauend die Bedeutung des im europaischen und deutschen Recht mit Verfassungsrang gewahrleisteten Vertrauensschutzes bei Eingriffen in die Gebietsschutzvertrage dargestellt."

Hardbound. The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, relationship marketing has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.