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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Relationships and Networks in International Markets (Hardcover) Loot Price: R4,876
Discovery Miles 48 760
Relationships and Networks in International Markets (Hardcover): H.G. Gemunden, Thomas Ritter, Achim Walter

Relationships and Networks in International Markets (Hardcover)

H.G. Gemunden, Thomas Ritter, Achim Walter

Series: International Business and Management

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Loot Price R4,876 Discovery Miles 48 760 | Repayment Terms: R457 pm x 12*

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Hardbound. The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, relationship marketing has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.

General

Imprint: Pergamon Press
Country of origin: United Kingdom
Series: International Business and Management
Release date: 2001
First published: 1998
Editors: H.G. Gemunden • Thomas Ritter • Achim Walter
Dimensions: 234 x 156 x 26mm (L x W x T)
Format: Hardcover
Pages: 480
ISBN-13: 978-0-08-043063-8
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 0-08-043063-5
Barcode: 9780080430638

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