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New Media, Campaigning and the 2008 Facebook Election (Paperback): Thomas J Johnson, David D. Perlmutter New Media, Campaigning and the 2008 Facebook Election (Paperback)
Thomas J Johnson, David D. Perlmutter
R1,480 Discovery Miles 14 800 Ships in 12 - 19 working days

Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate s gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information.

This book is based on a special issue of Mass Communication & Society.

Agenda Setting in a 2.0 World - New Agendas in Communication (Paperback, New): Thomas J Johnson Agenda Setting in a 2.0 World - New Agendas in Communication (Paperback, New)
Thomas J Johnson
R1,898 Discovery Miles 18 980 Ships in 12 - 19 working days

This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide. Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting's core concepts.

New Media, Campaigning and the 2008 Facebook Election (Hardcover): Thomas J Johnson, David D. Perlmutter New Media, Campaigning and the 2008 Facebook Election (Hardcover)
Thomas J Johnson, David D. Perlmutter
R4,555 Discovery Miles 45 550 Ships in 12 - 19 working days

Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate's gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information.

This book is based on a special issue of Mass Communication & Society.

Agenda Setting in a 2.0 World - New Agendas in Communication (Hardcover): Thomas J Johnson Agenda Setting in a 2.0 World - New Agendas in Communication (Hardcover)
Thomas J Johnson
R6,099 Discovery Miles 60 990 Ships in 12 - 19 working days

This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide. Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting's core concepts.

Critical Care Pharmacotherapeutics (Paperback, New): Thomas J Johnson Critical Care Pharmacotherapeutics (Paperback, New)
Thomas J Johnson
R2,531 Discovery Miles 25 310 Ships in 10 - 15 working days

Critical Care Pharmacotherapeutics Presents Information On The Fundamentals Of Critical Care Practice From A Pharmacist'S Point Of View. This Accessible Text Is An Excellent Introduction To Critical Care Pharmacy. Pharmacy Students, Residents, And New Pharmacists Will Learn About The Medications Used And Approaches To Pharmaceutical Care For The Critically Ill Patient. This Text Is Also A Helpful Reference For Students During An ICU Advanced Practice Experience Or For A Pharmacy Resident During An ICU Rotation.

Seven-Tenth Divine Perfection, Divine Order - Walking with a Passion for Christ Through Poetry (Paperback): Thomas J Johnson Seven-Tenth Divine Perfection, Divine Order - Walking with a Passion for Christ Through Poetry (Paperback)
Thomas J Johnson
R315 R289 Discovery Miles 2 890 Save R26 (8%) Ships in 10 - 15 working days
Good for the USA Buyer's Guide 2017 - Helping Americans Choose the Global Products That Support American Jobs.... Good for the USA Buyer's Guide 2017 - Helping Americans Choose the Global Products That Support American Jobs. (Paperback)
Thomas J Johnson
R328 Discovery Miles 3 280 Ships in 10 - 15 working days
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