This volume explores agenda-setting theory in light of changes in
the media environment in the 21st century. In the decades since the
original Chapel Hill study that launched agenda-setting research,
the theory has attracted the interest of scholars worldwide. Agenda
Setting in a 2.0 World features the work of a new generation of
scholars. The research provided by these young scholars reflects
two broad contemporary trends in agenda-setting: A centrifugal
trend of research in the expanding media landscape and in domains
beyond the original focus on public affairs, and a centripetal
trend further explicating agenda-setting's core concepts.
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