0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (1)
  • R2,500 - R5,000 (1)
  • -
Status
Brand

Showing 1 - 2 of 2 matches in All Departments

Relationship Marketing - A Consumer Experience Approach (Hardcover): Steve Baron, Tony Conway, Gary Warnaby Relationship Marketing - A Consumer Experience Approach (Hardcover)
Steve Baron, Tony Conway, Gary Warnaby
R4,902 Discovery Miles 49 020 Ships in 10 - 15 working days

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors' research.

Relationship Marketing - A Consumer Experience Approach (Paperback): Steve Baron, Tony Conway, Gary Warnaby Relationship Marketing - A Consumer Experience Approach (Paperback)
Steve Baron, Tony Conway, Gary Warnaby
R1,804 Discovery Miles 18 040 Ships in 10 - 15 working days

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors' research.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Glaucoma Symposium of the Netherlands…
E.L. Greve Hardcover R5,828 Discovery Miles 58 280
Paul Kruger - Toesprake En…
Johan Bergh Hardcover  (3)
R396 Discovery Miles 3 960
Macular Edema - The Current…
Gawecki Maciej Hardcover R1,120 R995 Discovery Miles 9 950
Where Do We Go From Here? - How…
David Jeremiah Paperback R452 R409 Discovery Miles 4 090
Rey's Fine Linen Queen Bed Fitted Sheet…
R1,276 Discovery Miles 12 760
Jesus of the East - Reclaiming the…
Phuc Luu Paperback R421 R393 Discovery Miles 3 930
Imperialism the Highest Stage of…
Vladimir Ilich Lenin Hardcover R687 Discovery Miles 6 870
The Age of the Seljuqs
Edmund Herzig, Sarah Stewart Hardcover R2,175 Discovery Miles 21 750
Vegetable Gardening Journal - A Weekly…
Kari Spencer Paperback R392 Discovery Miles 3 920
Workplace Ostracism - Its Nature…
Cong Liu, Jie Ma Hardcover R2,891 Discovery Miles 28 910

 

Partners