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The Music Export Business examines the workings of the
fast-changing world of music industry exports. The music industry
is in a state of flux, resulting from changes in technology,
markets, government policies and most recently the COVID-19
pandemic. In analysing the ability of organisations to access
international markets from inception, this book assesses global
trends in music industry business models, including streaming and
national export policies. The book deploys author interviews with
industry insiders including musicians, managers, record labels and
government stakeholders, using case studies to highlight cultural
and economic value creation in a global value chain Providing
research-based insights into "export readiness" in the global music
industry, this book reassesses the "born global" phenomenon,
providing a unique and valuable resource for scholars and
reflective practitioners interested in the evolving relationship
between music industries, national economies, government policies
and cultural identity. .
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