The Music Export Business - Born Global (Paperback)

The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic. In analysing the ability of organisations to access international markets from inception, this book assesses global trends in music industry business models, including streaming and national export policies. The book deploys author interviews with industry insiders including musicians, managers, record labels and government stakeholders, using case studies to highlight cultural and economic value creation in a global value chain Providing research-based insights into "export readiness" in the global music industry, this book reassesses the "born global" phenomenon, providing a unique and valuable resource for scholars and reflective practitioners interested in the evolving relationship between music industries, national economies, government policies and cultural identity. .

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Research in the Creative and Cultural Industries
Release date:	December 2022
First published:	2021
Authors:	Stephen Chen • Shane Homan • Tracy Redhead • Richard Vella
Dimensions:	234 x 156mm (L x W)
Format:	Paperback
Pages:	218
ISBN-13:	978-0-367-74463-2
Categories:	Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Music industry Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General Promotions
LSN:	0-367-74463-5
Barcode:	9780367744632

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