The 2014 Christianity Today Book Award Winner (Christianity and Culture) 2014 Outreach Magazine Resource of the Year (Compassion) We want to save the world--and we have a dizzying array of worthy causes to pursue. But passionate enthusiasm can quickly give way to disillusionment, compassion fatigue or empty slacktivism. As we move from awareness to mobilization, we bump up against the complexities of global problems--and liking Facebook pages only goes so far. Veteran activist Tyler Wigg-Stevenson identifies the practical and spiritual pitfalls that threaten much of today's cause-driven Christianity. He casts an alternate vision for doing good based on the liberating truth that only God can save the world. Wigg-Stevenson's own pilgrimage from causes to calling shows how to ground an enduring, kingdom-oriented activism in the stillness of vocation rather than in the anxiety of the world's brokenness. The world is not ours to save. And that's okay. Discover why.

In this provocative book, the author argues that American Christianity, especially evangelicalism, has been corrupted by the dominance of consumerism in modern life. The church's mostly uncritical adoption of this secular condition has resulted in an idolatrous morphing of the message of Christ into just another brand. With Brand Jesus, Wigg Stevenson names the growing concern felt by many Christians at the commodification of their faith.

Using Paul's letter to the Romans as a starting point, Wigg Stevenson 'reads' the letter to today's church, speaking to our consumerist situation through the parallels with Paul's Rome. Though rooted unapologetically in a love for the church, Brand Jesus does not shy away from provocative claims about the melding of Christian faith and consumer ideals; the rise of market-driven theology; the blurring boundaries between the law and religion; and other topics. Wigg Stevenson describes the current situation of both church and society and issues a challenge to it: When faith is a product for consumption, how can the church be faithful to Christ as living Lord, instead of as Brand Jesus?

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