In this provocative book, the author argues that American
Christianity, especially evangelicalism, has been corrupted by the
dominance of consumerism in modern life. The church's mostly
uncritical adoption of this secular condition has resulted in an
idolatrous morphing of the message of Christ into just another
brand. With Brand Jesus, Wigg Stevenson names the growing concern
felt by many Christians at the commodification of their faith.
Using Paul's letter to the Romans as a starting point, Wigg
Stevenson 'reads' the letter to today's church, speaking to our
consumerist situation through the parallels with Paul's Rome.
Though rooted unapologetically in a love for the church, Brand
Jesus does not shy away from provocative claims about the melding
of Christian faith and consumer ideals; the rise of market-driven
theology; the blurring boundaries between the law and religion; and
other topics. Wigg Stevenson describes the current situation of
both church and society and issues a challenge to it: When faith is
a product for consumption, how can the church be faithful to Christ
as living Lord, instead of as Brand Jesus?
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