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At a time when the limits on human progress are ever-decreasing and
the consequences of human actions have never been so critical to
predict and manage, the responsible nature of innovations has
acquired a whole new importance.Firms now need to find the
appropriate balance between achieving positive growth and
performance while integrating the concept of responsible innovation
at the very core of innovation strategies and processes.Based on
extensive academic research and illustrated by multiple case
studies and examples, this book will help understand the challenges
and issues of responsible innovation for leaders and managers. It
will also provide a process for implementing responsible innovation
into an organization while improving performance sustainably.
Managing Technology Entrepreneurship and Innovation is the first
textbook for non-business based entrepreneurship courses, focussed
on students with a background in science and technology. Its
comprehensive, rigorous and yet accessible approach originates from
the authors' considerable experience mentoring students as they
turn their technological ideas into real-life business ventures. .
The text is separated into three parts providing a roadmap for
successful entrepreneurial projects: Part I focusses on how to
create your venture, turning technology into businesses and how to
link together entrepreneurship and innovation Part II shows you how
to grow your venture and make it profitable, looking at the early
development of academic spin-outs and how to adapt your technology
to the customers' needs. Part III takes you through the day-to-day
running on your business; whether to adopt a contingency or
contextual approach, how to develop new products and services and
alternative options for growth. With a wide range of practical
steps, lists of things to consider and guidelines on how to turn
your technology based ideas into a successful business, this text
will be essential for all non-business students who need to
understand entrepreneurship, management and innovation. It will
also prove a useful introduction to all Masters-level students
taking these subjects in business schools.
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Nadine Gordimer
Paperback
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R205
R168
Discovery Miles 1 680
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