Learn the surprising power of delivering beyond your customers' expectations.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.

How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.

Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.

Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.

How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.

Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.

Love Nots introduces Miranda, an evasive, charming model with an offending yen for instant gratification and enough opportunity to screw up anyone's calendar Through the hope of understanding and unpredictable shocks of reality Miranda battles the world with stilettos, Kleenex, and laughter, while trying to find someone who will love her. Before this impetuous model can find true love, she must first figure out what love really means and why so many people seem to get it wrong all the time Deliciously taboo, Love Nots entertains its readers as it demands that they probe for deeper understanding, urging them to have courage in a sometimes lonely world. Guidara's modern voice blends raw emotional and often sassy dialog with an exciting contemporary backdrop questioned by traditional values, embracing the "bling" and the bland of two very different worlds. Love Nots is unapologetic, yet compassionate, telling the truth about love every young woman is searching to know. and has no idea how to find

This book introduces the concept of policy decision emergence and its dynamics at the sub systemic level of the decision process. This level constitutes the breeding ground of the emergence of policy decisions but remains unexplored due to the absence of adequate tools. It is a nonlinear complex system made of several entities that interact dynamically. The behavior of such a system cannot be understood with linear and deterministic methods. The book presents an innovative multidisciplinary approach that results in the development of a Policy Decision Emergence Simulation Model (PODESIM). This computational model is a multi-level fuzzy inference system that allows the identification of the decision emergence levers. This development represents a major advancement in the field of public policy decision studies. It paves the way for decision emergence modeling and simulation by bridging complex systems theory, multiple streams theory, and fuzzy logic theory.

This book introduces the concept of policy decision emergence and its dynamics at the sub systemic level of the decision process. This level constitutes the breeding ground of the emergence of policy decisions but remains unexplored due to the absence of adequate tools. It is a nonlinear complex system made of several entities that interact dynamically. The behavior of such a system cannot be understood with linear and deterministic methods. The book presents an innovative multidisciplinary approach that results in the development of a Policy Decision Emergence Simulation Model (PODESIM). This computational model is a multi-level fuzzy inference system that allows the identification of the decision emergence levers. This development represents a major advancement in the field of public policy decision studies. It paves the way for decision emergence modeling and simulation by bridging complex systems theory, multiple streams theory, and fuzzy logic theory.

Eleven Madison Park is one of New York City's most popular fine-dining establishments, and one of only a handful to receive four stars from the New York Times. Under the leadership of Executive Chef Daniel Humm and General Manager Will Guidara since 2006, the restaurant has soared to new heights and has become one of the premier dining destinations in the world.
ELEVEN MADISON PARK: THE COOKBOOK is a sumptuous tribute to the unforgettable experience of dining in the restaurant, where the latest culinary techniques are married with classical French cuisine. The book features more than 125 sophisticated recipes, arranged by season, adapted for the home cook, and accompanied by stunning full-color photographs by Francesco Tonelli. ELEVEN MADISON PARK is sure to be one of the most talked-about cookbooks of 2011.

Eleven days before their first wedding anniversary, Juliette Guidara's husband, Frank, was diagnosed with pancreatic cancer and given a 5.4% chance of survival. The couple looked to their doctors for all the answers; however, they soon realized that it's impossible for doctors to know everything, because they are educated to diagnose and prescribe drugs within the parameters of their training. They rarely search for the root cause of problems or choose to boost their patients' immune system with nutrition and/or supplements. "Our hearts go out to oncologists," says the author. "Their days are filled with devastating news and death. We pray that one of these days, the pharmaceutical companies, in conjunction with the FDA, will allow them to take advantage of the safe and helpful complementary modalities that are out there." The main reason Juliette wrote 5.4%: Beating the Odds of Pancreatic Cancer, was to enlighten patients and those who care for them about healing options that go beyond the traditional treatment of surgery, radiation and chemotherapy. She believes there is no reason to restrict treatment to either Western or Eastern - they can work together. Following is a life-changing journey supported by tremendous love, hope, commitment, determination and sheer strength. Her book shares a profound love story that relates to how a death sentence was turned around. Written from the heart and soul, this honest account of an extremely challenging time will resonate with many readers. It's all about survival and being open to new and different ideas.