The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

Russian Regional Journalism: Struggle and Survival in the Heartland takes an intimate look at the enormous challenges and small victories experienced by local Russian journalists across the post-perestroika and Putin eras. The book examines 13 years of journalists' struggles for independence and meaning as they weigh their professional goals and community obligations against their growing dependence on local elite. Russia's sub-national levels-its provinces and communities-remain understudied but important. Local newspapers are the only means by which news reaches many rural Russians, and Russia's "heartland" regions are a significant source of support for the current national regime. The book contributes importantly to our understanding of Russian journalism, and to our understanding of local journalism generally, an increasingly vulnerable institution in countries around the world. Russian Regional Journalism seeks answers to a number of questions: How do challenging political-economic environments constrain and guide the ways Russian journalists imagine their roles and do their work? Can journalists represent their regions in meaningful, distinct ways, and are they seeking autonomy or mere survival? How does local Russian journalism fit within the global context of local journalism? Russian Regional Journalism will serve as a valuable companion text for senior-level or graduate courses on Russian media and culture, global media, local journalism, media production, and media sociology. The book will also be of value to anyone interested in journalism's ongoing challenges in a diverse, changing world.

Russian Regional Journalism: Struggle and Survival in the Heartland takes an intimate look at the enormous challenges and small victories experienced by local Russian journalists across the post-perestroika and Putin eras. The book examines 13 years of journalists' struggles for independence and meaning as they weigh their professional goals and community obligations against their growing dependence on local elite. Russia's sub-national levels-its provinces and communities-remain understudied but important. Local newspapers are the only means by which news reaches many rural Russians, and Russia's "heartland" regions are a significant source of support for the current national regime. The book contributes importantly to our understanding of Russian journalism, and to our understanding of local journalism generally, an increasingly vulnerable institution in countries around the world. Russian Regional Journalism seeks answers to a number of questions: How do challenging political-economic environments constrain and guide the ways Russian journalists imagine their roles and do their work? Can journalists represent their regions in meaningful, distinct ways, and are they seeking autonomy or mere survival? How does local Russian journalism fit within the global context of local journalism? Russian Regional Journalism will serve as a valuable companion text for senior-level or graduate courses on Russian media and culture, global media, local journalism, media production, and media sociology. The book will also be of value to anyone interested in journalism's ongoing challenges in a diverse, changing world.

Cat Care Strategies, Tips, and Secret Tricks ​“This delightful book is great for cat parents of all ages and experience levels…I give it Four Paws Up� —Larissa Wohl, on-air pet rescue expert, producer, and host #1 New Release in Cat Breeds There are over 95 million pet cats in the United States, and most cat owners will tell you that they have the best cat, so why not prove it with this one-of-a-kind keepsake for cat lovers. Claw This Journal. Following in the paw prints of Sassafras’s beloved dog keepsake, Chew This Journal, comes this creative cat care activity tracker. Show some love for your emotional support cat. Many cat people incorporate their fur babies into their coping strategies for their emotional well-being, and since our cats do so much for us, it’s about time we support their emotional wellness too! Claw this Journal guides you on how to have fun and intentional time with your house companion. The cat lover’s craft book. Skip the expensive cat furniture and cat carrier backpack, and instead opt to pamper your pet with exciting DIY cat care tricks like enrichment activities and cat crafts that are sure to keep even senior cats from indulging in too many cat naps! Inside this cat care tracker you’ll find:  Crafts like cozy DIY cat beds, mouth-watering treats for cats, and a memory book of your pet’s milestones, silly moments, and adorable faces Brainbusters for your cats to ponder over such as cat puzzles, cardboard forts, and DIY cat toys Journaling pages to track your cat’s grooming, training, and activity progress If you love pet training books like Chew This Journal, Who’s a Good Dog?, or Puppy Love, you’ll love Claw This Journal!

Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

What family does not have a collection of stories that are passed down in oral tradition from one generation to the next? You know the ones. They become the lore shared around the dinner table or at family gatherings seated around a crackling fireplace. You laugh. You cry. You tell them over and over again. No one ever seems to tire of hearing them. These stories are the legend of Lowrey Davis a.k.a. Papa. The names have not been changed to protect the guilty. Who could make up stories like Papa's Sad Christmas or Uncle Bear's Little Secret? Just when you think you have read it all, there is Papa and Peanut. Of course, you will not want to miss reading Papa's Favorite Story. Papa's kids and grandkids all beg to hear these stories time after time. Join the fun Adults and kids alike, climb into bed and pull up the covers as Papa shares his favorite bedtime stories. Lowrey Davis is a husband, father and grandfather. He and his wife, Deborah, have been married 35 years and have three grown children and five grandchildren. Lowrey serves as Administrative Pastor at Bear Creek Baptist Church, Katy, Texas. Lowrey has authored numerous articles and curriculum lesson plans for LifeWay Christian Resourc

Changing the News examines the difficulties in changing news processes and practices in response to the evolving circumstances and struggles of the journalism industry. The editors have put together this volume to demonstrate why the prescriptions employed to salvage the journalism industry to date haven?t worked, and to explain how constraints and pressures have influenced the field's responses to challenges in an uncertain, changing environment.

If journalism is to adjust and thrive, the following questions need answers: Why do journalists and news organizations respond to uncertainties in the ways they do? What forces and structures constrain these responses? What social and cultural contexts should we take into account when we judge whether or not journalism successfully responds and adapts? The book tackles these questions from varying perspectives and levels of analysis, through chapters by scholars of news sociology and media management. Changing the News details the forces that shape and challenge journalism and journalistic culture, and explains why journalists and their organizations respond to troubles, challenges and uncertainties in the way they do.

Changing the News examines the difficulties in changing news processes and practices in response to the evolving circumstances and struggles of the journalism industry. The editors have put together this volume to demonstrate why the prescriptions employed to salvage the journalism industry to date haven t worked, and to explain how constraints and pressures have influenced the field s responses to challenges in an uncertain, changing environment.

If journalism is to adjust and thrive, the following questions need answers: Why do journalists and news organizations respond to uncertainties in the ways they do? What forces and structures constrain these responses? What social and cultural contexts should we take into account when we judge whether or not journalism successfully responds and adapts? The book tackles these questions from varying perspectives and levels of analysis, through chapters by scholars of news sociology and media management. Changing the News details the forces that shape and challenge journalism and journalistic culture, and explains why journalists and their organizations respond to troubles, challenges and uncertainties in the way they do.

Brick and Mortar Shopping in the 21st Century explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: Which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?

This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a twenty-first century perspective. Topics include:

• Experiential retail
• Mood and cognition effects during shopping
• New findings relevant to retail strategy
• Methodological innovations for studying shopping
• Social identity variables that impact shopping
• Third party influences on shopping decisions
• Synergies between brick and mortar retailers and their electronic counterparts.

This volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology.