Books > Reference & Interdisciplinary > Communication studies > Media studies
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Media Management - A Casebook Approach (Hardcover, 5th edition)
Loot Price: R6,017
Discovery Miles 60 170
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Media Management - A Casebook Approach (Hardcover, 5th edition)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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Total price: R6,027
Discovery Miles: 60 270
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Media Management: A Casebook Approach provides a detailed
consideration of the manager's role in today's media organizations,
highlighting critical skills and responsibilities. Using
media-based cases that promote critical thinking and
problem-solving, this text addresses topics of key concern to
managers: diversity, group cultures, progressive discipline,
training, and market-driven journalism, among others. The cases
provide real-world scenarios to help students anticipate and
prepare for experiences in their future careers. Accounting for
major changes in the media landscape that have affected every media
industry, this Fifth Edition actively engages these changes in both
discussion and cases. The text considers the need for managers to
constantly adapt, obtain quality information, and be
entrepreneurial and flexible in the face of new situations and
technologies that cannot be predicted and change rapidly in
national and international settings. As a resource for students and
young professionals working in media industries, Media Management
offers essential insights and guidance for succeeding in
contemporary media management roles.
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