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Korean Business Communication demonstrates the heuristic value of
the research on Korean business communication. It is composed of
two parts: theory and practice. First, alongside the review of the
major research trend of Asian business communication, it explores
the contemporary teaching trend of business communication in Korean
higher education to define business communication from the local
perspective. It also shows how Korean business professionals manage
facework within the communication rules or cultural values. Second,
Korean business communication data are analyzed with the main
sources of three competences, discourse competence, sociolinguistic
competence, and strategic competence. Emphasis is on stakeholder
communication genres, Korean service encounters, Korean business
apology, and Korean CEO's online greetings. By examining how
business communication and Korean communication are projected to
Korean business, Korean Business Communication provides the
audience knowledge far beyond cultural stereotypes in Korean
business communication illustrated in classical textbooks on Korean
business communication. A useful book for researchers and students
in Asian business communication; intercultural communication and
global communication.
This book delivers essential skills in "spoken" professional
communications, presenting theoretical and applied frameworks for
business talk using English as a lingua franca. Adopting a
role-playing approach mimicking various professional settings, it
assesses the strength of the well-reasoned argument, the logical
links that convince the audience of the coherence of the speaker's
argument and the necessary linguistics competencies. This book
centers on a variety of situations that commonly take place in
business organizations (such as relational talk; call center talk;
job application talk) and addresses key skills such as conflict
resolution and collaborative problem solving through communication,
which are key for both students and practitioners. In addition it
analyses spoken business discourse data with the four main sources
of communicative competence: grammatical competence, discourse
competence, sociolinguistic competence and strategic competence in
order to highlight how they are used in business speaking
practices.
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