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Korean Business Communication - A Comprehensive Introduction (Hardcover): Yeonkwon Jung Korean Business Communication - A Comprehensive Introduction (Hardcover)
Yeonkwon Jung
R1,551 Discovery Miles 15 510 Ships in 12 - 19 working days

Korean Business Communication demonstrates the heuristic value of the research on Korean business communication. It is composed of two parts: theory and practice. First, alongside the review of the major research trend of Asian business communication, it explores the contemporary teaching trend of business communication in Korean higher education to define business communication from the local perspective. It also shows how Korean business professionals manage facework within the communication rules or cultural values. Second, Korean business communication data are analyzed with the main sources of three competences, discourse competence, sociolinguistic competence, and strategic competence. Emphasis is on stakeholder communication genres, Korean service encounters, Korean business apology, and Korean CEO's online greetings. By examining how business communication and Korean communication are projected to Korean business, Korean Business Communication provides the audience knowledge far beyond cultural stereotypes in Korean business communication illustrated in classical textbooks on Korean business communication. A useful book for researchers and students in Asian business communication; intercultural communication and global communication.

Sociolinguistics and Business Talk - A Role-Playing Approach (Hardcover, 1st ed. 2022): Yeonkwon Jung Sociolinguistics and Business Talk - A Role-Playing Approach (Hardcover, 1st ed. 2022)
Yeonkwon Jung
R1,178 R991 Discovery Miles 9 910 Save R187 (16%) Ships in 9 - 17 working days

This book delivers essential skills in "spoken" professional communications, presenting theoretical and applied frameworks for business talk using English as a lingua franca. Adopting a role-playing approach mimicking various professional settings, it assesses the strength of the well-reasoned argument, the logical links that convince the audience of the coherence of the speaker's argument and the necessary linguistics competencies. This book centers on a variety of situations that commonly take place in business organizations (such as relational talk; call center talk; job application talk) and addresses key skills such as conflict resolution and collaborative problem solving through communication, which are key for both students and practitioners. In addition it analyses spoken business discourse data with the four main sources of communicative competence: grammatical competence, discourse competence, sociolinguistic competence and strategic competence in order to highlight how they are used in business speaking practices.

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