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Sociolinguistics and Business Talk - A Role-Playing Approach (Hardcover, 1st ed. 2022)
Loot Price: R991
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Sociolinguistics and Business Talk - A Role-Playing Approach (Hardcover, 1st ed. 2022)
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This book delivers essential skills in "spoken" professional
communications, presenting theoretical and applied frameworks for
business talk using English as a lingua franca. Adopting a
role-playing approach mimicking various professional settings, it
assesses the strength of the well-reasoned argument, the logical
links that convince the audience of the coherence of the speaker's
argument and the necessary linguistics competencies. This book
centers on a variety of situations that commonly take place in
business organizations (such as relational talk; call center talk;
job application talk) and addresses key skills such as conflict
resolution and collaborative problem solving through communication,
which are key for both students and practitioners. In addition it
analyses spoken business discourse data with the four main sources
of communicative competence: grammatical competence, discourse
competence, sociolinguistic competence and strategic competence in
order to highlight how they are used in business speaking
practices.
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