With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

This great collection of traditional Chinese stories is a book to delight the imagination of children everywhere. Here you will find stories of witches, shape-changing monsters, and gentle people, as well as what happens to greedy people and foolish donkeys! These strange tales from faraway places have been collected and carefully translated by Yu-Li Liu because she wants let the world of children understand the culture of China and the Chinese. These twelve stories are unique, interesting, and full of the style of the Chinese. For anyone who is curious about the mysterious culture of The East, this book is a great collection of stories.