Policy and Marketing Strategies for Digital Media (Paperback)

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Studies in New Media and Cyberculture
Release date:	June 2017
First published:	2014
Editors:	Yuli Liu • Robert G. Picard
Dimensions:	229 x 152 x 23mm (L x W x T)
Format:	Paperback
Pages:	312
ISBN-13:	978-1-138-30594-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN:	1-138-30594-4
Barcode:	9781138305946

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