70% of expectant mothers complain of back pain, you don't have to be one of them!

The Carriwell Seamless Maternity Support Band is uniquely designed to be preventive and therapeutic. The band reduces the risk of muscle strain and helps to relieve existing discomfort or pain by gently lifting weight off the pelvis and supporting your lower back. It is discreet and warm and supports your back and tummy.

The Elektra Hot Steam Humidifier adds moisture to the air to prevent dryness that can cause irritation in many parts of the body. Humidifiers can be particularly effective for treating dryness of the skin, nose, throat, and lips. It can also ease some of the symptoms caused by the flu or common cold or even asthma.

Help soothe baby’s sore gums with the Little Friendlies Happy Hippo Teether! This hippo teether is soft and comforting, the perfect little friend for baby during teething. The two textured teethers are excellent at soothing baby’s sore gums. The crinkle paper arms and soft plush body provide tactile stimulation, and the lightweight design makes this hippo easy for baby to hold and play with. Press the light up heart button to hear the hippo sing, speak and play music. Remove the plastic core, which contains all electronics, to surface wash the hippo and keep it fresh and clean for baby.

NUK First Choice combines the orthodontic benefits of the NUK shape with a feeling similar to breastfeeding, enabling you to combine breastfeeding and bottle feeding without problems. The NUK Orthodontic Nipple is the closest alternative to natural breastfeeding. It supports seamless switching from breast to bottle. Modelled on the shape of a mother’s nipple during breastfeeding.

The Chicco Dream Light assists your little ones with their confidence at night, providing a soft glowing friend that will create a relaxing atmosphere in the nursery, without keeping them awake. As baby becomes a young child, the light is especially helpful as the child navigates their way to the bathroom at night. Simple activation will help your child use the Dream Light themselves – by turning up the bear to light up the lamp. Classic and new age melodies play from the bear to relax and soothe, helping baby drift off into a pleasant sleep

Our Cherry Soothers offer comfort, safety and a cool look for baby. They have an orthodontic baglet, shaped like a bottle teat to encourage your baby to suck in the same way as if they were brestfeeding. Should you require a specific colour soother, kindly email [email protected] with your request after you have placed your order.

Thermometers puffer Chicco help you to check the correct temperature of the bath water of your child, thanks to a heat-sensitive strip that changes color. Floating in the water.

Soft elastomer rubber heads to soothe baby's tender gums

This first aid kit set contains 50 items. The plasters are latex free, and the containers are manufactured out of recycled, lead free plastic. Great for backpacks, gym lockers, purse, glove box and baby bags. It's a must have for active families and kids.

The breast pump is portable and silent, and so easy to use and assemble.

Spectra Disposable Breast Milk Bags are pre-sterilized. Simply tear open and use. When you pour in the milk, the bottom of the bag immediately expands so that it may be stored upright in your fridge or freezer. The zipper seal mechanism allows you to close – and open – the bag without any effort. Made out of BPA-free polyethylene, the bags are safe, strong, and sturdy.

The Snuggletime Sheep Comfort Blankie is Snuggletime's signature adorable little sheep.
Our soft comfort sheep security blanket is made from quality super soft washable plush material and is the perfect cuddly attachment toy to comfort and calm baby to sleep.

Helpful hints:

Before introducing your sheep comfort blankie to your baby, personalise it with your unique scent by keeping it close to you for a night.
Baby's sense of smell is highly developed and they will form an attachment and be comforted by their blankie more readily if it reminds them of you.

Car window shades provide relief from heat and glare. Car shades attach easily leaving no residue or marks on the vehicle.
Protect your child in the car from strong sunlight, UV, heat, and glare, so your little passengers can view the world or enjoy a snooze in comfort and safety.

Provide visual stimulation and inspire touch with these brightly coloured and multi-textured links.
The large soft-touch ring and multi-textured links encourage tactile exploration, enhancing brain activity, while the bright colours stimulate baby’s sense of vision.
Besides being a great toy for baby to explore, the links have open ends, making it easy to link other toys together.

Sassy Sensory Play

Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain.
High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

The Snuggletime Hanging Mosquito Protection Netting for a cot or single bed is a healthy alternative to insect repellents which often irritate sensitive skins.

Capture baby’s attention with the spinning wheel, cascading beads and bright colours of the Wonder Wheel!
The spinning wheel encourages baby to reach, tug, and bat, strengthening hand-eye coordination. Trapped within the clear structure are colourful beads, which help baby connect the sound to sight. The spinning center pieces provide a higher level of visual tracking and strengthen fine motor skills. The wonder wheel has multiple texture points, encouraging baby’s tactile exploration.
Plus, the suction cup base attaches to flat surfaces such as high chairs and table tops for frustration-free play.

Sassy Sensory Play

Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain.
High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

Winfun wobble cake stacker is a colourful doughnut-like rings stacking set with fun sounds and melodies.

Everyday millions of mothers and babies around the world thrive on Pigeon. For over half a century, Pigeon has worked tirelessly to develop medically researched products to help you give your baby the very best start in life.
The Pidgeon Nose Cleaner for babies clears a runny nose, enabling your baby to breathe easier.

The vital baby® SOOTHE Airflow Soother 6-18 months symmetrical soother teats make the soother easy for baby to hold in their mouth. 100% soft silicone is taste and odour-free and comfortable for baby. The wide open Airflow shield helps to protect delicate cheeks against skin irritation. The simple safety ring folds neatly and inconspicuously against the soother.

Comes with a microwave steriliser box for easy sterilising and storing.

The premium fluoride enriched toothpaste offers maximum oral care hygiene. Its special Extra Strength formulation lightens discolouration and yellowing on tooth enamel which is often caused by food and drinks with strong colouring.

Our award winning Wafers are gently flavoured with subtle hints of real Blueberry or Strawberry. Each Wafer is the perfect size
for little hands to hold and are crumb free which make them the perfect weaning snack for your little one.

Includes 8 child resistant outlet plugs Two touch press and lock for optimum security Removable and reusable

This non-toxic gel filled teether is made from non-toxic and durable material that provides soothing relief to baby's gums. The teether seconds as a toy and grips easily, whilst developing baby's skille of holding and gripping. Place in refrigerator to cool.

Specific for new-borns, it remains always full of milk, reducing the colic . Natural Feeling. The one and only inclined teat: Always full of milk, reduces any swallowing of air and encourages the correct neck position for new-borns. Dual anti colic valve. Prevents air from being swallowed, reducing the risk of colic, for calmer feeding. Soft silicone and grooves at the base for a natural feeling like a mother’s breast. Regular Flow Ideal for new-borns

When babies graduate from bottles to solids, it seems like there are never enough bowls to accommodate their growing needs - or to contain their inevitable messes and leaks! At least, until now. Our Love-a-Bowls are 100% guaranteed to be spill-proof, leak-proof, and break-proof. Rest assured, they're also safe for use practically anywhere, including your microwave, freezer, and dishwasher.
This set of four interchangeable bowls comes with four lids and two soft-tip spoons, making it the perfect starter for the early days of solid feeding. Just right for everything from baby food to toddler snacks, these bowls are easy to store and easy for busy moms to take on the go. And when it comes time to put them away, they stack oh-so-neatly for easy storage. Stack up and stock up on this bright feeding set - the bowls and spoons are sure to earn a permanent place in your kitchen (and your heart).

You'll be bowled over!