Going Digital: Strategies for Access, Preservation, and Conversion of Collections to a Digital Format offers you succinct and analytic views of the problems and benefits of digital resources in the traditional academic library. Library administrators, collection managers, and librarians will learn the advantages and disadvantages of traditional and digital collections and the costs of providing local access or implementing remote access to digital collections. Originally presented at a series of five symposiums sponsored by the Research Libraries Group, the articles inGoing Digital will help you decide upon a cost-effective collection method that will meet the needs of your library, your patrons, and your budget.The chapters in this text are written by the nation 's leading librarians who pose and answer questions about hardware and software needed for digital libraries, the costs involved, establishing and maintaining access to digital collections, copyright concerns, and long-term preservation problems. Going Digital gives you insight into factors that will help you decide what will best meet the goals of your library, such as: the advantages and disadvantages of preserving microfilm and digital conversion choosing the correct hardware and software for your digital preservation program the changes required from librarians when shifting from collection development to digital resources examining the selection process for collections from perspectives of access, public service, technological requirements, and preservation ways to improve access to traditional collections cost comparisons between digital and hard copy resources devising a technical plan for successful digital conversion of projects involving the user 's wants when selecting collections for digital conversion and recognizing the central parts patrons play in the selection processIn light of the changing ways we receive and keep our information, Going Digital discusses new collection preservation criteria and suggests that access and informational values, not just deterioration, should be equal factors in selecting materials to be converted to digital form. Proving that digital collections are changing every facet of library operations, Going Digital shows you the most cost-effective way to begin a digital collection and how to choose what materials to digitize in order to provide your patrons with the information they want and need.

The true pioneers in electronic publishing put their bibliographic databases on tape and online in the 1960s. Nearly all of them had long experience with compiling information for distribution in printed form and a strong market connection. As a result of Soviet advances in science and space technology, American government support for information science and academic libraries flowed freely for a little over a decade, making possible tremendous advances in technology, in retrieval techniques and in sophisticated coverage. Advances in information technology and market conditions have encouraged many more participants to underwrite the development of databases that now extend into the arts, social sciences, business, and popular interests. These essays show how production statistics accompanied by statements of editorial coverage provide a fairly accurate reflection of output of many of the major disciplinary bibliographic databases. The urgent priority of information resources in the 1960s has encouraged comprehensive servicing of the formal research literature as published in journals and monographs. Authors have counted subject words, languages, origins, types of publication, and so on over several decades. This volume also includes articles on some databases that are not strictly bibliographic, such as the CMG database of college courses, which illuminates some of the changes in college textbook publishing. Information seekers will find the many tables of practical use, as guidance to what and how much may be found within each database. Analysts of publishing, of science policy, and of higher education will find information relevant to expenditures, human resources, and other indicators of education, research, and technology activity.

The last two decades have seen the development of a number of models that have proven particularly important in advancing understanding of message-production processes. Now it appears that a "second generation" of theories is emerging, one that reflects considerable conceptual advances over earlier models. "Message Production: Advances in Communication Theory" focuses on these new developments in theoretical approaches to verbal and nonverbal message production. The chapters reflect a number of characteristics and trends resident in these theories including:
* the nature and source of interaction goals;
* the impact of physiological factors on message behavior;
* the prominence accorded conceptions of goals and planning;
* attempts to apply models of intra-individual processes in illuminating inter-individual phenomena;
* treatments which involve hybrid intentional/design-stance approaches; and
* efforts to incorporate physiological constructs and to meld them with psychological and social terms.
The processes underlying the production of verbal and nonverbal behaviors are exceedingly complex, so much so that they resist the development of unified explanatory schemes. The alternative is the mosaic of emerging theories such as are represented in this book -- each approach according prominence to certain message-production phenomena while obscuring others, and providing a window on some portion of the processes that give rise to those phenomena while remaining mute about other processes. The amalgam of these disparate treatments, then, becomes the most intellectually compelling characterization of message-production processes.

The last two decades have seen the development of a number of models that have proven particularly important in advancing understanding of message-production processes. Now it appears that a "second generation" of theories is emerging, one that reflects considerable conceptual advances over earlier models. "Message Production: Advances in Communication Theory" focuses on these new developments in theoretical approaches to verbal and nonverbal message production. The chapters reflect a number of characteristics and trends resident in these theories including:
* the nature and source of interaction goals;
* the impact of physiological factors on message behavior;
* the prominence accorded conceptions of goals and planning;
* attempts to apply models of intra-individual processes in illuminating inter-individual phenomena;
* treatments which involve hybrid intentional/design-stance approaches; and
* efforts to incorporate physiological constructs and to meld them with psychological and social terms.
The processes underlying the production of verbal and nonverbal behaviors are exceedingly complex, so much so that they resist the development of unified explanatory schemes. The alternative is the mosaic of emerging theories such as are represented in this book -- each approach according prominence to certain message-production phenomena while obscuring others, and providing a window on some portion of the processes that give rise to those phenomena while remaining mute about other processes. The amalgam of these disparate treatments, then, becomes the most intellectually compelling characterization of message-production processes.

In an earlier era, the communication field was dominated by the study of mediated and unmediated message effects during which considerable research focused on the attitudinal and action consequences of exposure to messages. A more catholic purview of the communication process exists today. This more encompassing perspective does not deny the importance of studying message effects, but raises the additional question of how individuals generate messages in the first place. While the earlier era of communication research was dominated by studies that focused on attitude and behavior change as primary dependent variables, such variables as message comprehension have begun to emerge in this new era. The focus on communication and cognition has led, paradoxically, to a more intense focus on social interaction processes.
The theory and research presented in this volume seeks to strike a balance between the internal workings of the individual cognitive system on the one hand and the outer world of social interaction on the other. Whether or not the theory and research stands the test of time, it is clear that complete cognitive accounts of social interaction cannot confine themselves to mere descriptions of the cognitive structures and processes that are responsible for message production and comprehension. Explicit links must be made between these cognitive structures and processes and the workings of social interaction. This work takes a modest step in that direction.

"Group Communication examines the most effective ways of communicating and interacting within social and work groups, and offers a clear understanding of group communication."
"Group Communication" delves into groundbreaking research in group interaction and analyzes its implications for everyday situations, including discussion of how groups can change over time, the impact of conformity pressures, leadership and team roles, and problem solving. Readers are led to explore how these concepts can be applied to their personal group situations, and guided through a critical investigation of previous group communication research. This book is vital for students of Communication Studies or social science, as well as anyone involved in the study or application of group management.

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising.
Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.

"Coalescent Argumentation" is based on the concept that arguments can function from agreement, rather than disagreement. To prove this idea, Gilbert first discusses how several components--emotional, visceral (physical) and kisceral (intuitive) are utilized in an argumentative setting by people everyday. These components, also characterized as "modes," are vital to argumentative communication because they affect both the argument and the resulting outcome.
In addition to the components/modes, this book also stresses the goals in argumentation as a means for understanding one's own and one's opposer's positions. Gilbert argues that by viewing positions as complex human events involving a variety of communicative modes, we are better able to find commonalities across positions, and, therefore, move from conflict to resolution. By focusing on agreement and shared goals in all modes, arguers can coalesce diverse positions and more easily distinguish between minor or unrelated differences and core disagreements. This permits much greater latitude for locating shared beliefs, values, and attitudes that will lead to conflict resolution.

Group Communication introduces applications of small group dynamics. Hartley shows how an understanding of how groups work and interact can improve the chances of successful team communication and cooperation.
Group Communication includes:
* critical reviews of group research
* explanation of the difficulties and practicalities of observing groups
* analysis of major group processes, including conformity and decision-making
* analysis and case studies of the management team, student seminar/project groups and self-help groups
* practical recommendation for group communication
* references and suggestions for further reading and research.

"The Communication Theory Reader" provides a clear introduction to communication studies, presenting the most important work which has shaped the field of communication studies and sampling a range of theories from the disciplines of linguistics, semiotics, philosophy, literary theory, film theory and psychoanalysis. The articles are grouped in subject sections, with an editor's introduction, and indications of further reading together with a glossary and a comprehensive bibliography. Contributors: Ien Ang, J.L. Austin, Roland Barthes, Emile Benveniste, Mikkel Borch-Jacobsen, Nick Browne, Steven Cohan, Jacques Derrida, Umberto Eco, Stanley Fish, M.A.K. Halliday, Stephen Heath, Wolfgang Iser, Roman Jakobson, Gunther Kress, Jacques Lacan, Alan Luke, Theo van Leeuwen, Jerry Palmer, Charles Sanders Peirce, Janice A. Radway, Ferdinand de Saussure, John Searle, Linda M. Shires, Brian Torode, V.N. Volosinov, Judith Williamson

Ithiel de Sola Pool was a pioneering social scientist, a distinguished scholar of the political process, and one of the most original thinkers in the development of the social sciences. Passionately engaged in politics, he continued his role of leadership throughout his life, building the MIT Political Science Department into an outstanding group. He organized international teams of social scientists and collaborated widely to develop the understanding of social change. He was a frequent adviser to governments as consultant and in-house critic, and a successful advocate of limits on government regulation. "Politics in Wired Nations" presents his writings on the social and political impact of different communication systems and new telecommunications technology. Included in this volume is the first study of trends in a global information society, and the first study of social networks and the "small world" phenomenon that creates new relationships and routes of informal influence and political power, both domestic and international. Pool's essays on the politics of foreign trade, the influence of American businessmen on Congress, and changeable "unnatural" institutions of the modern world (e.g., bureaucracies, mega-cities, and nation-states) are herein contained. Pool describes a nonviolent revolution in freedom and political control that is possible as the world changes from the era of one-way mass communications--targeted to national audiences--to a new era of abundant, high-capacity, low-cost, interactive, and user-controlled communications on a global scale. He discusses policy choices for freedom, the battlegrounds ahead, and the risks of government involvement in the regulation of new telecommunication technologies.

"Coalescent Argumentation" is based on the concept that arguments can function from agreement, rather than disagreement. To prove this idea, Gilbert first discusses how several components--emotional, visceral (physical) and kisceral (intuitive) are utilized in an argumentative setting by people everyday. These components, also characterized as "modes," are vital to argumentative communication because they affect both the argument and the resulting outcome.
In addition to the components/modes, this book also stresses the goals in argumentation as a means for understanding one's own and one's opposer's positions. Gilbert argues that by viewing positions as complex human events involving a variety of communicative modes, we are better able to find commonalities across positions, and, therefore, move from conflict to resolution. By focusing on agreement and shared goals in all modes, arguers can coalesce diverse positions and more easily distinguish between minor or unrelated differences and core disagreements. This permits much greater latitude for locating shared beliefs, values, and attitudes that will lead to conflict resolution.

This collection of readings is designed to provide easy access to Communication Theory. Many of the essays in the Reader have previously been difficult to obtain and many have appeared in contexts where their relevance for communications, media and cultural studies was not immediately apparent. The Reader presents the most important work which has shaped the field as it stands today. The articles are grouped in subject sections, with an editor's introduction, indications of further reading together with a glossary and comprehensive bibliography.

The question of how we communicate is at the heart of On Dialogue. This revised and expanded edition is the most comprehensive documentation to date of best-selling author David Bohm's dialogical world view. Whilst the exercise of dialogue is as old as civilization itself, in recent times a profusion of practices, techniques and definitions has arisen around the term 'dialogue'. None of these approaches can claim to be the correct view, but it is possible to distinguish between them and to clarify the intention of each. To this end, the current edition of On Dialogue illuminates the underlying meaning, purpose and uniqueness of David Bohm's work in this field.

Psychological research into human cognition and judgment reveals a wide range of biases and shortcomings. Whether we form impressions of other people, recall episodes from memory, report our attitudes in an opinion poll, or make important decisions, we often get it wrong. The errors made are not trivial and often seem to violate common sense and basic logic. A closer look at the underlying processes, however, suggests that many of the well known fallacies do not necessarily reflect inherent shortcomings of human judgment. Rather, they partially reflect that research participants bring the tacit assumptions that govern the conduct of conversation in daily life to the research situation. According to these assumptions, communicated information comes with a guarantee of relevance and listeners are entitled to assume that the speaker tries to be informative, truthful, relevant, and clear. Moreover, listeners interpret the speakers' utterances on the assumption that they are trying to live up to these ideals.
This book introduces social science researchers to the "logic of conversation" developed by Paul Grice, a philosopher of language, who proposed the cooperative principle and a set of maxims on which conversationalists implicitly rely. The author applies this framework to a wide range of topics, including research on person perception, decision making, and the emergence of context effects in attitude measurement and public opinion research. Experimental studies reveal that the biases generally seen in such research are, in part, a function of violations of Gricean conversational norms. The author discusses implications for the design of experiments and questionnaires and addresses the socially contextualized nature of human judgment.

The recent evolution of western societies has been characterized by an increasing emphasis on information and communication. As the amount of available information increases, however, the user -- worker, student, citizen -- faces a new problem: selecting and accessing relevant information. More than ever it is crucial to find efficient ways for users to interact with information systems in a way that prevents them from being overwhelmed or simply missing their targets. As a result, hypertext systems have been developed as a means of facilitating the interactions between readers and text. In hypertext, information is organized as a network in which nodes are text chunks (e.g., lists of items, paragraphs, pages) and links are relationships between the nodes (e.g., semantic associations, expansions, definitions, examples -- virtually any kind of relation that can be imagined between two text passages). Unfortunately, the many ways in which these hypertext interfaces can be designed has caused a complexity that extends far beyond the processing abilities of regular users. Therefore, it has become widely recognized that a more rational approach based on a thorough analysis of information users' needs, capacities, capabilities, and skills is needed. This volume seeks to meet that need.
From a user-centered perspective -- between systems and users -- this volume presents theoretical and empirical research on the cognitive processes involved in using hypertext. In so doing, it illustrates three main approaches to the design of hypertext systems:
*cognitive, which examines how users process multilayered hypertext structures;
*ergonomical, which explores how users interact with the design characteristics of hardware and software; and
*educational, which studies the learning objectives, frequency and duration of hypertext sessions, type of reading activity, and the user's learning characteristics.
This volume also tries to provide answers for the questions that have plagued hypertext research:
*What is hypertext good for?
*Who is hypertext good for?
*If it is useful for learning and instruction, then what type?
*What particular cognitive skills are needed to interact successfully with a hypertext system? Anyone interested in the fields of computer science, linguistics, psychology, education, and graphic design will find this volume intriguing, informative, and a definitive starting point for future research in the field of hypertext.

The future of the field of communication lies in the ability to produce a socially relevant scholarship, without which the field is unlikely to attract the best students, command significant societal resources, or make its greatest contributions to the world's store of knowledge. This volume presents a report of the first discipline-wide, nationally sponsored communication research conference in 20 years--the Tampa Conference on Applied Communication. As the next millennium approaches, the communication field will be challenged to take its place among the disciplines whose research makes a substantial contribution to the well-being of society. How the communication field should respond to that challenge was the focus of the conference and this volume. Crossing all disciplinary boundaries, "Applied Communication in the 21st Century" addresses issues of concern to all scholars in the communication field, regardless of their various subareas, and includes the recommendation of the conferees concerning issues and responsibilities of the field, research priorities, and graduate education.

Recounting the history of the study of organization conflict, the book presents alternative views to the traditional positivistic approach and the traditional assumption that conflict is destructive. The book also focus on the individual, showing how predisposition or skills impact on conflict in the organization, and vice versa.

This text explores what speech, music and other sounds have in common. It gives a description of the way perspective, rhythm, textual quality and other aspects of sound are used to communicate emotion and meaning. It draws on a wealth of examples from radio (disc jockey and newsreading speech, radio plays, advertising jingles, news signature tunes), film soundtracks, such as The Piano, The X Files and Disney animation films, music ranging from medieval plain chant to drum'n'bass, and everyday soundscapes.

In a bold attempt to redirect the ways theories of communication are conceived and research on communication processes are conducted, this volume questions prevailing communication scholarship that emphasizes the cultural, psychological, and sociological variables that impact on, and/or are impacted by, communication. Instead of focusing on the "consequences" of communication, this books urges readers to examine the "consequentiality" of communication -- what it is about the communication process that enables it to play a defining role in our lives. Communication is not a neutral conveyor of meanings derived from culture, cognition, or social structure, and is not explained by correlations with external variables. Meaning emerges from the communication process itself; it is dependent upon what transpires during the real-time moments of communicators behaving with each other. To properly study this new paradigm, a new vocabulary for thinking about the consequentiality of communication is needed and proposed.
Four theoretical orientations are used to stake out this new territory: coordinated management of meaning, neo-rhetorical theory, conversation analysis, and social communication theory. While there are points of agreement and overlap on the need to study communication as inherently consequential, there are also differences across the four theories -- in the value of "rules" as an explanatory concept, on the relationship between structure and process, and on the very constitution of a "theory." Thus, this book has the benefit of articulating a new paradigm for communication scholarship without losing sight of the discipline's rich diversity.

In a bold attempt to redirect the ways theories of communication are conceived and research on communication processes are conducted, this volume questions prevailing communication scholarship that emphasizes the cultural, psychological, and sociological variables that impact on, and/or are impacted by, communication. Instead of focusing on the "consequences" of communication, this books urges readers to examine the "consequentiality" of communication -- what it is about the communication process that enables it to play a defining role in our lives. Communication is not a neutral conveyor of meanings derived from culture, cognition, or social structure, and is not explained by correlations with external variables. Meaning emerges from the communication process itself; it is dependent upon what transpires during the real-time moments of communicators behaving with each other. To properly study this new paradigm, a new vocabulary for thinking about the consequentiality of communication is needed and proposed.
Four theoretical orientations are used to stake out this new territory: coordinated management of meaning, neo-rhetorical theory, conversation analysis, and social communication theory. While there are points of agreement and overlap on the need to study communication as inherently consequential, there are also differences across the four theories -- in the value of "rules" as an explanatory concept, on the relationship between structure and process, and on the very constitution of a "theory." Thus, this book has the benefit of articulating a new paradigm for communication scholarship without losing sight of the discipline's rich diversity.

Social scientists often dismiss the media as untrustworthy and irresponsible and the media frequently regard social scientists as incapable of giving a straight answer. The contributors to this volume complain of having been misrepresented, misquoted and edited out of all recognition. That this clash of cultures should occur is not surprising given the different priorities and perspectives of the social sciences and the media. This work examines these issues from the viewpoint of the media and social scientists who have had extensive media contact. The academics contributing to this book have conducted research on a diverse range of topics including: education, stress, football hooliganism, intelligence, risk factors for illness, drug use, performance appraisal in universities, politics, sex, religion, pornography, female sexuality, terrorism, youth culture and media studies. There are also chapters from well-known media practitioners, from radio, the television and newspapers. Based on the contributions, the editors offer practical suggestions for social scientists to help them work more effectively with the media and thereby reach a wider audience.

Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates through enactments of personnel and external stakeholders.
Central to this book is a concern for meaning and its influence on the performance of jobs in response to expectations of co-workers and external publics. The concept of narrative is used to explain how individual and organization performance is the expression of personae that are best when enacted jointly -- in varying degrees of coordination -- to satisfy mutual performance expectations. Narrative explains the power of organizational meaning, interpersonal contacts, group performance, stakeholder negotiation, and internal and external organizational zones of meaning -- assumptions that are shared by people who enact an organization through coordinated efforts.

This book provides a much needed short, reliable and stimulating guide to the mass media in present day society. Incisive, surprising and stimulating it will become an essential text in thinking and writing about the mass media.