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Books > Sport & Leisure > Travel & holiday > Travel & holiday guides > Museum, historic sites, gallery & art guides
The Archaeological Museum of Thessaloniki, one of the most
important in Greece, houses masterpieces of Greek art associated
with the history of Ancient Macedonia, from the 2nd millennium BC
to the 4th century BC and the reigns of Philip II and Alexander the
Great. The Guide to the Museum presents the rich, varied finds from
Vergina, Sindos and Derveni and many other important Macedonian
sites. Detailed illustrations accompany the descriptions of the
objects on display. The introduction to Ancient Macedonia and the
informative texts prefacing the descriptions of individual sections
are designed to set the objects on display in their historical
context, to help visitors to the Museum to enjoy the beauty of
ancient art and follow the history of Macedonia.
Tour guides, a highly responsible group of professionals who are in
direct communication with tourists traveling around the world, have
a great impact on the proper promotion of the culture of countries,
global peace, and tolerance. Additionally, they are also effective
in the preservation of world natural heritage. Thus, the
educational status of tour guides, as well as the characteristics
and ethical values that they should possess, need to be examined on
an international scale. In today's world, where tourism demand is
directed towards all types of tourism, practices in special
interest tourism should be customized in order to ensure the
highest level of service quality and cultural appreciation. Cases
on Tour Guide Practices for Alternative Tourism provides emerging
research exploring the theoretical and practical aspects of the
occupational issues that surround tour guides and their
applications within international tourism. Featuring coverage on a
broad range of topics such as cultural education, specialized
learning, and international business, this book is ideally designed
for tour guides, travel agencies, tour managers, tour developers,
heritage sites, museums, academicians, researchers, students,
industry experts, and hospitality professionals.
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