Bringing a new dimension to the language learning classroom, the Classroom Presentation Tool CD-ROM for each level makes instruction clearer and learning simpler. The CD-ROMs feature interactive activities from the Student Book, audio and video clips, and Presentation Worksheets that help practice and reinforce the presentation skills taught in the book. These can be used with an interactive whiteboard or computer projector.

This book provides a practical and theoretical look at how media education can make learning and teaching more meaningful and transformative. This second edition includes more resources, photographs, and updated information as well as two new chapters: one exploring the pedagogical potential for using photography in the classroom and the other documenting a successful university course on critical media literacy for new teachers. The book explores the theoretical underpinnings of critical media literacy and analyzes a case study involving an elementary school that received a federal grant to integrate media literacy and the arts into the curriculum. Combining cultural studies with critical pedagogy, critical media literacy aims to expand the notion of literacy to include different forms of mass communication, information communication technologies, and popular culture, as well as deepen the potential of education to critically analyze relationships between media and audiences, information, and power. This book is a valuable addition to any education course or teacher preparation program that wants to promote twenty-first century literacy skills, social justice, civic participation, media education, or critical uses of technology. Communications classes will also find it useful as it explores and applies key concepts of cultural studies and media education.

For over forty years, George Gerbner has been one of the world's most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broad-based collection of his writings on the role of media in terms of violence, eduction, women and minorities, drugs and alcohol, science, religion, and much more.

In this first book-length treatment of collaborative writing in second language (L2) classrooms, Neomy Storch provides a theoretical, pedagogical and empirical rationale for the use of collaborative writing activities in L2 classes, as well as some guidelines about how to best implement such activities in both face-to-face and online mode. The book discusses factors that may impact on the nature and outcomes of collaborative writing, and examines the beliefs about language learning that underpin learners' and teachers' attitudes towards pair and group work. The book critically reviews the available body of research on collaborative writing and identifies future research directions, thereby encouraging researchers to continue investigating collaborative writing activities.

The Olympic torch relay held before the 2008 Games was the moment when East met West on the media stage. This book analyses the torch relay and its representation, offering a discursive construction of Olympic ideology by and through the media in both East and West. The author argues that the discourse used by the media in different social contexts reflected the diversity of ideologies and cultural values with which the Olympic flame was imbued. A corpus-based Discourse-Historical Approach in Critical Discourse Analysis (DHA-CDA) is applied to media discourse in the United Kingdom and in China to examine the complexity, contradiction and conflicts in linguistic interpretations of Olympic ideology. Corpora drawn from the China Daily, BBC News and The Guardian are described, interpreted in their linguistic contexts, and then explained in terms of the broader historical and socio-political contexts surrounding the dynamic life of the Olympic torch relay. This unique study sheds light on the significance of the Olympic Games for East-West media discourse and analysis.

Words and images can harmonize to clarify meaning in a variety of texts. This interdisciplinary work presents practitioners, researchers, creative artists, and teachers discussing how we process and develop meaning from words and images. This study is especially important for writers and designers working in electronic communication environments, where the marriage of words and images challenges traditional training.

Ranging from theory to practice, chapters examine both cognitive issues and aesthetic concerns. This book explores topics such as: DEGREESL DEGREESDBLHuman processing of images and text DEGREESDBLThe roles of written language in project development in the arts DEGREESDBLUses of images and visual thinking by writers DEGREESDBLHow the ways in which words and images convey meaning can be both different and complementary DEGREESLProfessionals, teachers, and students will be understand more effective uses of text and visual displays, and today's writer or designer will learn to clarify complex ideas by controlling the intersections of words and images.

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a soundbite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, soundbites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

This book has won the 2015 Top Book Award from the NCA African American Communication and Culture Division (AACCD) of NCA Home with Hip Hop Feminism brings together popular culture and the everyday experiences of black women from the hip hop generation to highlight the epiphanic moments when the imagined and real body converge or collide. To date, there are no books devoted exclusively to black women that integrate performance auto/ethnography and media studies from a hip hop feminist perspective. This book serves as a three-sided intervention against a textually dominated feminist media studies, a white-centered feminist third wave theory, and a masculinist hip hop cultural project. Aisha S. Durham not only reclaims her voice in these three spaces, she also rewrites her hip hop history by returning to the intellectual, cultural, and physical places she calls home. The book will appeal to undergraduate and graduate students interested in media and cultural studies, race and ethnic studies, and gender and sexuality studies.

In Authenticating Whiteness: Karens, Selfies, and Pop Stars, Rachel E. Dubrofsky explores the idea that popular media implicitly portrays whiteness as credible, trustworthy, familiar, and honest, and that this portrayal is normalized and ubiquitous. Whether on television, film, social media, or in the news, white people are constructed as believable and unrehearsed, from the way they talk to how they look and act. Dubrofsky argues that this way of making white people appear authentic is a strategy of whiteness, requiring attentiveness to the context of white supremacy in which the presentations unfold. The volume details how ideas about what is natural, good, and wholesome are reified in media, showing how these values are implicitly racialized. Additionally, the project details how white women are presented as particularly authentic when they seem to lose agency by expressing affect through emotional and bodily displays. The chapters examine a range of popular media-newspaper articles about Donald J. Trump, a selfie taken at Auschwitz, music videos by Miley Cyrus, the television series UnREAL, the infamous video of Amy Cooper calling the police on an innocent Black man, and the documentary Miss Americana-pinpointing patterns that cut across media to explore the implications for the larger culture in which they exist. At its heart, the book asks: Who gets to be authentic? And what are the implications?

***WINNER BUSINESS SELF-DEVELOPMENT BOOK OF THE YEAR: BUSINESS BOOK AWARDS 2022 *** As a leader, you work hard at crafting effective messages. You aim to influence, persuade, present. You have a voice, you have a platform... but is anyone listening? The reality is that the people you're talking to are distracted. They're listening at a rate of 125-250 words per minute, but they're thinking at 1,000-3,000 words per minute. That gap means they're likely to miss 75% of what you say. And guess what? It's the same when it's your turn to listen. What are you missing? At the very least, if your people don't feel heard or understood by managers and leaders, trust is eroded, frustration increases and engagement is reduced. You need to listen and be heard...but most of us have never learned how. The Listening Shift will show you how to be a listening leader. Find out: why listening matters how to engage people across your organisation by listening how to have listening conversations - collaborative, connecting and inclusive how to help others listen to you. Janie van Hool is an expert leadership advisor in the art of communication. In the last 20 years, her practical, accessible solutions-focused approach to communicating has allowed hundreds of leaders to engage, inspire and influence their listeners.

* Written by a leading scholar in composition theory * Accessible and jargon-free, the book presents a new approach to writing instruction based in linguistic research and theory * Includes sample texts and guidelines ready for writing teachers to use

The easy way to learn the Japanese writing system! In this beginner's workbook, students of Japanese will learn to read and write the Hiragana and Katakana alphabets, as well as 50 basic Kanji characters. A step-by-step approach moves from tracing letters to reading and writing complete words quickly and effectively. This book gives you all the tools you need to learn to pronounce, read and write Japanese: A thorough overview of the hiragana and katakana alphabets. Audio recordings to improve your pronunciation and comprehension. A step-by-step approach to writing words and then sentences. Practice exercises featuring everyday activities and situations. An introduction to 50 key kanji characters. Free downloadable flash cards to aid memorization of the characters. Instead of dealing with separate Hiragana and Katakana workbooks, as is common, this comprehensive guide provides an efficient way to learn both with the help of one book.

This book examines the writing practices of three adult multilingual writers through the prism of their writing in English as an additional language. It illustrates some of the social, cultural and political contexts of the writers' literacy activities and discusses how these impact their literate and intellectual lives. It reflects on the para- and meta-textual dimensions of writing because organic writing practices are almost always performed within sociocultural and power-relational contexts. In our highly compartmentalized educational structures, writing education has been severed from those organic components, focusing mainly on writing stylistics. This book proposes creating space for organic writing practices in our everyday writing pedagogies, and argues for a writing pedagogy that acknowledges the complex interactions of social, emotional and identity-related layers of writing.

This book examines the writing practices of three adult multilingual writers through the prism of their writing in English as an additional language. It illustrates some of the social, cultural and political contexts of the writers' literacy activities and discusses how these impact their literate and intellectual lives. It reflects on the para- and meta-textual dimensions of writing because organic writing practices are almost always performed within sociocultural and power-relational contexts. In our highly compartmentalized educational structures, writing education has been severed from those organic components, focusing mainly on writing stylistics. This book proposes creating space for organic writing practices in our everyday writing pedagogies, and argues for a writing pedagogy that acknowledges the complex interactions of social, emotional and identity-related layers of writing.

This volume describes in detail teaching philosophies, curricular structures, research approaches and organizational models used in European countries. It offers concrete teaching strategies and examples: from individual tutorials to large classes, from face-to-face to web-based teaching, and addresses educational and cultural differences between writing instruction in Europe and the US.

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director "Advertising Age" "Holy smoke This is amazing A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor "Target Marketing" Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is "Phrases That Sell." It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, "Phrases That Sell" covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more In this book you'll find:

• 5,000+ sales phrases for consumer and business-to-business products and services
• a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage
• a special section on the seven steps to writing winning slogans
• Expert advice on how to target your message to specific audiences

The field of reading is a compelling one, characterised by many debates and discussions. It is also amenable to investigations through a range of theories and research studies. In this book, eight leading authorities provide a 'state-of-the-art' overview of reading, using perspectives that have informed their work. There are overviews from linguistic, psychological, sociological and literary viewpoints, as well as more hybrid ones from investigations of digital literacy and multi-modality. This book celebrates what has already been achieved by bridging research, scholarship and practice; it also suggests what still needs to be done to bring the positive rewards from reading to greater numbers of young people. It also recognises that the benefits of reading extend beyond the personal. Accomplished reading skills empower people to meet the challenges of everyday life: making decisions, solving problems, and dealing with unexpected events. The need to refresh and renew our knowledge of reading has gained further impetus in the 'information age'. New technologies for information and communication continually appear: manifestations of 'fake news', disinformation and conspiracy theories spread rapidly across the globe. The book underlines the importance not only of reading, but also the fact that reading between and beyond the lines is more important than ever, in print and across multiple media platforms. The chapters in this book were originally published as a special issue of Education 3-13: International Journal of Primary, Elementary and Early Years Education.

This book introduces an approach to understanding and measuring working memory components and functions in second language learning, processing and development. It presents comprehensive, thorough and updated reviews of relevant literatures from cognitive sciences and applied linguistics. Drawing on multidisciplinary research, the book advocates a conceptual framework for integrating working memory theories with second language acquisition theories. An innovative theoretical model is also presented, which illuminates research studies investigating the distinctive roles of phonological and executive working memory as they relate to specific L2 learning domains, skills and processes. Theoretical and methodological implications of this integrative perspective are further elaborated and discussed within the specific realms of L2 task-based performance and language aptitude research.

This book offers new insights into the language gains of adult learners enrolled in an English-medium instruction (EMI) degree programme. It provides longitudinal empirical evidence of the phonological gains of the learners; discusses which individual factors contribute to the changes in the learners' pronunciation and investigates whether and to what extent increased exposure to the target language in EMI classrooms leads to incidental learning of second language pronunciation. Furthermore, it expands on the discussions surrounding the Critical Period Hypothesis, the native-speaker norm, foreign language accent and the role of English as a Lingua Franca. The comparative and longitudinal design of the research study fills a significant gap in the literature and the book offers considerable original and important research-informed insights into the fields of EMI, bilingual education and second language acquisition. As such, it is a valuable resource and must-read book for researchers, practitioners and policymakers in these areas.

This book argues for the value of digital literacy in the multilingual writing classroom. Against the background of huge changes in literacy practices prompted by online communication, and a growing acceptance of a broader definition of academic literacy that encompasses multimodality, the book examines the relationship between digital and print literacies and addresses the design of literacy spaces for multilingual classrooms. The author critically evaluates the latest developments in the use of technology in multilingual writing spaces, and focuses on the role of teachers in their design; it also addresses areas that are not often discussed in relation to multilingual students, from blogging to publishing and intellectual property. The book will help teachers meet the challenges created by rapidly shifting technology, as well as making an innovative contribution to research on multilingual writing classrooms.

This book argues for the value of digital literacy in the multilingual writing classroom. Against the background of huge changes in literacy practices prompted by online communication, and a growing acceptance of a broader definition of academic literacy that encompasses multimodality, the book examines the relationship between digital and print literacies and addresses the design of literacy spaces for multilingual classrooms. The author critically evaluates the latest developments in the use of technology in multilingual writing spaces, and focuses on the role of teachers in their design; it also addresses areas that are not often discussed in relation to multilingual students, from blogging to publishing and intellectual property. The book will help teachers meet the challenges created by rapidly shifting technology, as well as making an innovative contribution to research on multilingual writing classrooms.

How are audiovisual translations made and received? This is just one of the questions this book offers answers to. Bringing together research on various forms of audiovisual translation, the range of issues treated is wide: How are discourse features translated in dubbed and subtitled programmes? Does subtitling enhance foreign language learning? Can the quality of audiovisual translation be assessed in a relevant way? What should we know about the audience? How should we audio describe? Audiovisual Translation in Close-up addresses these issues from a variety of perspectives: from discourse analysis and pragmatics to cognitive science, second language acquisition, actor-network theory and speech recognition, amongst others. Most contributions to this volume originate from the international bilingual conference "Audiovisual Translation: Multidisciplinary Approaches/La traduction audiovisuelle : Approches pluridisciplinaires" held in Montpellier, France, in 2008.