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Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > Public speaking / elocution
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Old New Media - From Oral to Virtual Environments (Paperback, New edition)
Loot Price: R926
Discovery Miles 9 260
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Old New Media - From Oral to Virtual Environments (Paperback, New edition)
Expected to ship within 9 - 17 working days
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Old New Media examines how the introduction of a new medium
threatens those accustomed to the old media environment. Taking a
media ecology perspective to examine the historical transitions
from oral to literate, print, electronic and virtual media
environments, the book includes theoretical chapters and case
studies in five areas: media ecology; critical media theory;
freedom of expression; Eastern thought; and the body and the media
environment. The book argues against the "newness" of each new
medium, which is often associated with unprecedented technological
change, stating that the patterns of change identified with the
most recent smartphone or computer are related to the patterns of
change in human perception and social affairs that accompany the
electronic media environment. It cautions against condemning the
new medium with technological horror as the cause of all of our
problems or celebrating it as the technological sublime that will
cure all our social ills. If we are aware that media are extensions
of the human, we can overcome the alienation and shock they cause,
and be sensitive to the fluid boundaries between the human and the
technological. The book ends by discussing how new media
environments disrupt the balance in our lives and suggests
strategies to help restore that balance.
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